What Makes A Great Trade Show Booth?

Must Read

Facebook Reveals Big Plans Behind The WhatsApp JioMart Integration In India

After Facebook Inc. (NASDAQ:FB) acquired a minority stake of 9.99% in Jio Platforms for a whopping $5.7 billion in...

Facebook Launches Music Videos to Eat into YouTube’s Market

With the launch of Music Videos, Facebook has made another competitive move against its biggest opponent, Google.

Microsoft To Acquire TikTok In the US?

The rumours are making rounds that Microsoft may acquire TikTok to keep the popular short video sharing...

It can be hard to stand out, especially if you’re a small company and can’t afford to pour thousands into your trade show booth at every trade shows relevant to your industry. Fortunately, there are plenty of things you can do that don’t cost a lot of money but can still help make your trade show booth special.

For exhibitors, preparing for one or more trade shows each year can be a huge task. There are so many moving parts to keep track of, from designing and shipping booth elements and reviewing flooring/carpeting options, to choosing giveaways, planning audiovisual experiences, and more. Although they require this massive amount of planning and resources, trade shows remain a key sales, networking, and lead generation platform for brands, manufacturers, and distributors across a wide variety of industries. Luckily, there are many trade show companies available to help.

The benefits of exhibiting at a trade show can surpass any marketing or growth technique. Trillions of business deals are done at trade shows every year. The biggest and best trade show booths definitely have the edge, but not all are successful. Keep reading to see what makes a great trade show booth. 

Advertisements

Buyers are attracted to good looking booths. Use bright colours and put effort into the design of your booth. It will make all the difference between visitors stopping or walking by. You could try using entertainers such as a model, magician, or singer who goes along with your company persona or theme of the booth or trade show.

Handing out freebies is still an eye-catching marketing technique that works. Create stickers, postcards, prototypes, buttons, bracelets, anything with your name on it. Also, think about who your demographic is.

Be assertive and talk to everyone, and have your entire staff do the same. Set appointments for people to come meet your executives. They will be there anyway, put ’em to work meeting the people and adding value to the discussions. Promote the event like it’s your own… because it is.

Set Goals. Of course, with the most important upcoming events, you need to put in place some realistic goals for your business. What do you hope to accomplish at the trade show? Do you need to rack up more sales, or do you want to keep building your target audience through social media shares? Write down your goals and stick to them as much as possible as you carry on your day.

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Advertisements

Latest News

Microsoft Aims Global Acquisition Of TikTok, Including India!

It seems like TikTok can finally shed its Chinese origin from all over the world.

Will Google’s Move To Delete 2,500 YouTube Channels Add Fuel To The Fire With China?

The US-China trade war has started rearing its ugly head. Both sides are now turning to extreme measures on the digital front...

Will You Buy iPhone 12 Pro At US$20,500?

if you are suspecting any typo error here, you are highly mistaken! The price of iPhone 12 Pro is US$ 20,500 now...

Google Is Shutting Down Google Play Music

Google Play Music will soon be buried in Google's graveyard. The company has announced that by December the service will be completely...

The Lawsuit That Could Force Apple To Exit China Market

It seems like China is now turning up the heat and is ready to take some really hostile measures after being worn...

Global eCommerce Sales to Reach $3.9 Trillion in 2020 [REPORT]

As the coronavirus pandemic has lead healthcare authorities to discourage physical social contact as much as possible, the most popular mode of...

In-Depth: Dprime

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

Fantastic 4: Four Day Work Week A Flashpoint Of Innovation?

It has been an idea that has been mooted by many, perhaps also somewhat sceptically. From being a dark horse to becoming...

More Articles Like This