marketing

The exploded adoption of internet and mobile has encouraged brands to have an efficacious digital marketing strategy in place. In a bid to attract the maximum number of eyeballs on the internet brands are leaving no stone unturned and...

The exploded adoption of internet and smartphone has completely changed the dynamics of marketing in the last few years. With the increasing penetration, brands are allocating more budget for Digital Marketing to stay ahead of the competitors. The trend,...

Pinterest went public in April of this year, showcasing the strength of the social media discovery platform. Except for one little blip, it has since traded above its opening price.  This isn’t necessarily because Pinterest is already a popular social...

Your business is just as good as the system you have in place. It may sound harsh, but it’s the truth. Just think about it for a second: you’ve spent a lot of time to design a clear and...

We are living in an era of social networking. The addiction of 'sharing' everything via online social platforms has been fuelling the rapid growth of social media industry. A recent report from Strategy Analytics cites that the figure of total social media users...

The growing popularity of Facebook Inc. (NASDAQ:FB) has helped advertisers and brands to reach out massive internet users base in no time, conditionally a proper marketing campaigns are defined and deployed in an strategic manner. Though, marketers are promising...

As the first quarter of 2014 has kicked off, marketers from various B2C and B2B firms are busy collecting data, stats, figures and ideas to frame their marketing strategies, allot budgets and a lot more. According to a survey...

Inevitability of social media presence is now a fact that brand marketers across the globe must live with, but very few have grasped the main essence or meaning of the word social media and are managing their social media...

A recent survey by Adobe showed that 71 percent of tablet and Smartphone owners access social media from their mobile devices. Not only does this affect how information is being received it's affecting how companies deliver their brand messages....

San Francisco based 140 character firm, Twitter Inc. (NYSE:TWTR) has topped the social media news section in second half of 2013, with its historic IPO debut. Its growth potential was the most talked about and investors had showed confidence in it. Twitter,...