marketing

The State of Influencer Marketing in India 2019 [SURVEY]

The exploded adoption of internet and mobile has encouraged brands to have an efficacious digital marketing strategy in place. In a bid to attract the maximum number of eyeballs on the internet brands are leaving no stone...

Digital Ad Spending 2019: How Much Would Be Too Much?

The exploded adoption of internet and smartphone has completely changed the dynamics of marketing in the last few years. With the increasing penetration, brands are allocating more budget for Digital Marketing to stay ahead of the competitors....

Is Pinterest More Relevant To Your eCommerce Marketing Plan?

Pinterest went public in April of this year, showcasing the strength of the social media discovery platform. Except for one little blip, it has since traded above its opening price.  This isn’t necessarily because...

Why Your Marketing Team Needs These Tools to Grow Your Business Phenomenally

Your business is just as good as the system you have in place. It may sound harsh, but it’s the truth. Just think about it for a second: you’ve spent a lot of time to design a clear and...

Social Media Advertising 2014: $15.3 Billion Spent On 2 Billion Users [REPORT]

We are living in an era of social networking. The addiction of 'sharing' everything via online social platforms has been fuelling the rapid growth of social media industry. A recent report from Strategy Analytics cites that the figure of total social media users...

Facebook Inc (FB) Brand Pages Could Increase Likes By 2X Each Day !

The growing popularity of Facebook Inc. (NASDAQ:FB) has helped advertisers and brands to reach out massive internet users base in no time, conditionally a proper marketing campaigns are defined and deployed in an strategic manner. Though, marketers are promising...

Generating Leads Was A Major Concern For 41% Of B2B Marketers. Nearly 40% Of B2C Marketers Were Worried About Driving Sales. [REPORT]

As the first quarter of 2014 has kicked off, marketers from various B2C and B2B firms are busy collecting data, stats, figures and ideas to frame their marketing strategies, allot budgets and a lot more. According to a survey...

Nearly 95% Of Fortune 500 Firms On Twitter Inc. (TWTR) Follow Atleast 1 User. Brand Humanization Vital To Sustain Long-Term Association! [REPORT]

Inevitability of social media presence is now a fact that brand marketers across the globe must live with, but very few have grasped the main essence or meaning of the word social media and are managing their social media...

‘Mobile Social Media’ Strategy : A Mantra For Brands To Ensure Success!

A recent survey by Adobe showed that 71 percent of tablet and Smartphone owners access social media from their mobile devices. Not only does this affect how information is being received it's affecting how companies deliver their brand messages....

Nearly 83.6% Of Fortune 500 Firms Have Adopted Twitter Inc. (TWTR)! Social Currency Index Is A Decisive Factor In Measuring Twitter Marketing Efforts! [INFOGRAPHIC]

San Francisco based 140 character firm, Twitter Inc. (NYSE:TWTR) has topped the social media news section in second half of 2013, with its historic IPO debut. Its growth potential was the most talked about and investors had showed confidence in it. Twitter,...
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Windfall! Online Grocery Market In India Looks Set For Purple Patch Ahead

Silver linings are clearly in short supply in the pandemic fuelled world that we have come to...
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$4.6 Billion Incentive For Companies To Push Electric Vehicle Adoption In India

The Electric Vehicle (EV) market in India is at a nascent stage. So far, the sales of EVs have been encouraging, albeit...

Amazon Luna Is Here To Eat Into The Cloud Gaming Market, Dominated By Google And Microsoft

The cloud gaming space has been one of the key interest areas of Amazon for quite some time. Today, the eCommerce giant...

Facebook’s Chasm Of Distrust: An Ever-Deepening Divide

Facebook, the world's most popular social media platform has failed measurably as it is voted as the least trusted social media platform...

With 9.8 Million Users Coursera Observes Boom Of Online Education In India

The global outbreak of Covid-19 has changed the lifestyle of people and almost every industry has resorted to online in a bid...