marketing

By 2014, Nearly 15% Of Social Media Reviews Will Be Fake! Is Social Media Marketing Losing Its Charm? [STUDY]

As the year-end is approaching closer, marketers are busy hustling around gathering reports, data points and results from various sources to plan out strategies for marketing their brands, begin their ad campaigns on a fresh note to gain the...

Marketing Tactics Versus Effectiveness On Facebook Inc. (FB): 69% Find Handling Customers’ Queries Most Effective [REPORT]

Marketers across the globe are adopting various innovative tactics to attract customers and drive sales. It is important for brand marketers to drive quality audience who are likely to engage and drive business for their firms. Nearly 38% of the...

With Desktop Online Sales Worth $1.198 Billion, Black Friday Recorded The Holiday Season’s First Billion Dollar Day! [REPORT]

As the holiday shopping season is about to end in the next 30 odd days, brands are hustling with revised offers and deals to ramp up the sales rate and grab a majority of customers. The first 29 days...

Instagram is Fastest Growing Platform For Brand Engagement: 65% Of Global Brands Now Actively Use Instagram! [REPORT]

Facebook Inc. (NASDAQ:FB) had recently announced monetization of its widely using photo sharing app Instagram. This announcement probably ignited minds of majority of social marketers as nearly 3/4th of brands across the globe have established their presence on Instagram...

Facebook Inc. (FB) Advertisement Guide: Facebook Ads Not A 140 Char Device!

One might feel that heavy investment on Facebook Inc. (NASDAQ:FB) marketing will drive wide fan following for their Ads. But the Social media giants have their own rules; it is important for marketers to follow their guidelines before submitting...

Facebook Inc. (FB) Mobile Referral Traffic Rate Spikes Up By Whooping 253%! Online Brands Must Adopt Mobile First Strategy! [REPORT]

Go-mobile era and dominance of Facebook Inc. (NASDAQ:FB) in social media front has paved a way for large number of Facebook mobile users. This has indeed led to increase in referral rate to website of brands/firms through 'Facebook on...

Pinterest’s ‘Related Pins’ Feature Likely To Increase Referral Traffic To Other Websites?

Pinboard-style photo sharing website, Pinterest, is rolling out various features on regular basis to provide better user-experience and improved advertising mechanism to brands. Recently, Pinterest introduced 'Related Pins' feature to help users to discover contents which are close enough...

Rapidly Fluctuating Digital Marketing Arena Yet to Embrace Most Of The Marketers: 85% Of Marketing Professionals Claim To Have Learned Through On-Job Experience [STUDY]

Digital transformation of marketing technology doesn't seem to be fitting well for majority of marketers of various firms across the globe. Marketing technology has changed much in last 2 years than it did in last 50 years; because of...

‘Custom Audience’ Feature By Facebook Inc. (FB) Likely To Benefit Small Businesses !

Advertising section of Facebook Inc. (NASDAQ:FB) is continuously pacing with remarkable changes almost every single day. The social media titan is trying hard to remain at top position by continuous innovations or adopting features from other social networking sites. Facebook recently announced...

Facebook Inc. (FB) Advertisement ROI: Rich Media Content Holds The Key Not Heavy Investment ! [REPORT]

Social media marketing is on rise and majority of online firms/brands across the world are well aware of its usage in brand amplification. But, when it comes to effectively framing marketing strategies to use the customer centric social media...

Latest News

Apple Foldable iPhone May Surprise You, But It Won’t Launch This Year!

Rumours of a foldable iPhone have long been circulating on the internet. However, until now there was...
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Snapchat Spotlight: A New Way for Creators to Earn Money

Short-form video applications have increased overwhelmingly in popularity in recent times. The surge in this format of online content, according to most,...

COVID-19 Unemployment Leading To Ageing Indian Workforce, CMIE Reports

The latest data shared by the CMIE aka Centre for Monitoring Indian Economy has highlighted a huge red flag.

The Slip-Ups Keep On Coming: WhatsApp Web Users’ Mobile Data Leaked On Google

As the developments have unfolded over the past week, the clock for WhatsApp seems to be ticking with every passing minute and...

Trump Administration Has Landed Its Final Blow On Chinese Companies: Xiaomi Blacklisted!

In its recent move to safeguard national security, the United States’ Trump Administration has decided to go after China’s second-biggest smartphone marker...