Facebook Or Twitter: Which One Is The Best For Brands’ Engagement?

Must Read

Can CBD Gummies Be Beneficial For College Students?

College students often feel more pressure than they have ever—or will ever—feel in their entire lives. Many...

Will Google’s Move To Delete 2,500 YouTube Channels Add Fuel To The Fire With China?

The US-China trade war has started rearing its ugly head. Both sides are now turning to extreme...

India Enterprise IT Spending To Reach Rs. 1,910 Billion In 2012: Manufacturing And communication Industry To Drive The Growth

Manufacturing and Communication Industry is expected to drive the overall growth in the years to come. Sectors like Education,...

There is always ambiguity among users about the best social networking site for brand promotions. As they mainly get confused between Twitter and Facebook. To help users,  Socialbakers has done a brief study which contains various stats, facts and figure to help users in determining the best social networking site for brand promotions.

It has been discovered that Facebook helps users in sharing their feedback about the product without any word limitation has been extended to 60,000 words. This allows brands to have details discussion with people over Facebook resulting in higher engagement ratio. On the other hand users on Twitter are bounded to express themselves in just 140 words, which is quite imperative for brands to trigger a discussion.

Study reveals that Twitter is one of the fastest modes of sharing contents and users can reach more audience in short span of time compare to Facebook – on which only 16 percent of the users’ friends get the information about the updates. Twitter is best for brands that needs live streaming, blogging and ideas promoting.

Advertisements

Facebook is the best source for those companies who want to build customer relationship stronger with higher engagement ratio. People can share photographs, videos, and detailed content documents to make people connected and related.

Study enlightens that Starbucks, Redbull, Converse, iTunes and McDonalds engagement rate on Facebook is comparatively higher than Twitter. While, Oreo, Skittles are the most engaging brands on Twitter. It’s mainly because Oreo has asked its followers to share their Oreo moments on Twitter as it celebrated its 100th Birthday. This sort of activities tickle users to adopt Twitter platform for quick and short updates which is stand alone statements. But, the same act didn’t perform well on Facebook as people are expecting two-way conversation and discussion.

Indeed, Facebook is dominating in social media space and I see no one who can challenge it in near future. At the same time, Twitter has its own style to perform and speak. I feel that for a brand its important to adopt both the worlds and use them in their own style. People who are fascinated towards Twitter, find difficult to justify their time over Facebook, so the vise-versa.

2 COMMENTS

  1. I agree that both Facebook and Twitter need to be both focused on and adapted accordingly! Great post!

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

OYO Introduces New Initiatives to Increase Employee Satisfaction

With work from home having become the new norm for most Indian startups due to mandatory social...

Amid Acquisition Talks, TikTok Gearing Up For A Legal Battle!

Desperate times call for extreme measures. The popular short-form video app TikTok has been facing unprecedented amounts of backlash from Uncle Sam...

PAN-Aadhaar link: 32.71 Crore Indians Can Now Reap the Benefits

The agenda to link every citizen's Aadhaar card with their PAN card has been on the Indian Government's radar ever since 2017....

When A City Had To Pay Ransom To Cyber Criminals!

While the rapid advancement in technology surely did gift us with newer and more powerful devices, be it smartphones or iPads, it...

Can Twitter’s New Feature Really Make You Feel Safe?

Twitter has been on what seems like a campaign to make the site a place for more meaningful conversations among users. Ever...

TikTok Acquisition: Not A Cake Walk for Microsoft

After President Trump announced an order banning US companies' transactions with Chinese businesses, which is set to come into effect 45 days...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This