The explosive growth of Social Media has convinced brands to have their active presence across all major networks including Facebook. As the number of new brands joining online communities with each passing day, industry is witnessing the introduction of new global and regional social networks too. This has created a need to adopt an intelligent engagement and growth mechanism among all brands to satisfy their parallel presence across tens of networks.
A new report from social media monitoring tool Socialbakers explains how exactly brands – having presence on multiple networks – could enhance their engagement and enlarge their fan base using CMS (Content Management Solution) tools and third party apps. According to the report, brands using CMS tools and third party apps, likes of HootSuite, Sproutsocial, etc., attracts 14% more fans.
Besides, findings also highlights that 25% of Facebook posts are published via CMS tools or third-party apps. The few highlights and takeaways from the infographic are:
- Brand managers in USA, Canada and UK make more use of third-party apps/CMS tools to publish Facebook posts. 28% of social brand mangers in US publish Facebook posts using CMS tools/third-party apps.
- The above adoption allows them to have greater control and monitoring over their shared contents, which results in 37% more content sharing.
- Brands that use CMS tools/third-party apps rates higher engagement; such brands receive 18% more questions and 6% higher response rate.