Let’s suppose one has worked really hard on making social media posts for a specific reason. But how will that ensure the right amount of people engagement?

Learning the know hows to post on social media is obviously more than just any feeling in one’s bones! “Knowing the best times to post, as well as managing communities is limited to a few likes” – If you think so, you’re downright mistaken. With shifts in audience spectrum, network changes and so does the brand engagement! If this is the case, then how does Facebook, Inc. (NASDAQ: FB) – the social media leviathan – gain a competitive edge over other companies, when it comes to audience interaction or brand engagement? This has been quite aptly answered by Unmetric, which studies and reveals the best time to post on Facebook to get more likes, comments, and shares for a specific brand.

Facebook And Its Sweet Spot For Engagement

With more than 2 billion active monthly users, Facebook clearly reigns supremacy on the social media platform today. A platform that has been a happy place for Marketers to attract audience base. Since its inception, it has been used to promote content as well as validating brand integrity.

Considering the heydays, advertising on Facebook is costly and needs to be up to the level in order to be on a profitable edge. Therefore, it’s important to get engagement within the initial hours of the post so that Facebook algorithm keep the loop of the same posts ongoing, making it reachable to more audience.

That’s where this whole concept of ‘best time to post on social media’ comes into the picture.

Wondering What’s The Best Time to Post On Facebook for Brands?

This particular window varies on Facebook as there’s no one-size-fits-all approach over here. The difference in when people are likely to be active on each platform differs and so does the impact on engagement.

Based on brand activity, Thursdays saw the highest volume of posts and interactions on Facebook.

Best time to post on Facebook

Based on audience activity, Wednesdays have marginally paced up than Tuesdays and Thursdays with slightly higher interactions. Although the interaction per post on each day remains quite stable, there’s an uncalled dip when it comes to Sunday and Monday.

Interactions per post on Facebook

Apart from this, the best time for brands to post on Facebook is from 9 am to 2 pm from Tuesday to Saturday, to get most interactions. Sundays and Mondays also account for higher engagement score but not like Tuesday through Saturday. Again, content posted between the above mentioned time brings upon more than 50% of brands interaction on the platform.

Most brands prefer the time slot between 12-1 PM to post on Facebook, but they receive the highest user engagement on the posts published between 10-11 AM.

The study also suggests that brands should publish the content even after office hours as the user engagement is the highest between 8-9 PM, any day of the week.

And the worst time to post on Facebook is from 2 am to 6 am.

Best Time to Post Photos On Facebook

Based on the Unmetric survey, the best time to post photos on Facebook is between 10 – 11 am. Most number of audience is seen interacting via comments in this window.

Best Time to Post Photos on Facebook
Number of comments received by photos hourly

Another time window that can be considered best is between 1 to 2 pm and 3 to 4 pm.

On a quite contrary note, the most unfavourable time to post photos is the frame between 6 pm to 8 am.

Best Time to Post Videos On Facebook

The best time wherein there’s a good chance of audience bevvying up is between 12 – 1 pm. This is followed by the next suited time frame to post a video on Facebook is between 9 – 11 am.

best time to post videos on facebook
Number of comments received by videos hourly

However, taking a note of the worst time here is between 2-3 PM and after 10 PM.

Actionable Insights:

  • The best time to post on Facebook is Tuesday to Saturday between 10-11 am.
  • The user engagement on Facebook posts starts growing from 4 pm and peak between 8-9 pm (after office hours) when people relax at their home.
  • The best time to post photos on Facebook is between 10 – 11 am, 1-2 pm and 3-4 pm.
  • The best time to post videos on Facebook is between 9-11 am and 12-1 pm.

Considering the Takeaways:

  • There are influences from a few and far between posts that are most likely to nudge the number of interactions every hour. So yes, there are exceptions.
  • Furthermore, it becomes a wheels within wheels story when the celebrities social media posts are taken into account.
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