You have discovered the most trusted and validated source for Facebook facts & figures. Here we have showcased some jawdropping Facebook statistics. We have collated many impressive facts and figures about Facebook, which we closely monitor and update on a weekly basis. Most of the Facebook facts and figures are listed only after careful moderation and validation from the original sources, which we monitor on a daily basis.
Company Name: Facebook Inc. (NASDAQ:FB)
Founded: February 4, 2004, Menlo Park, California
- On 4 February 2004, Mark Zuckerberg launched Facebook, along with his fellow Harvard College students and roommates.
- Facebook filed for an initial public offering (IPO) on February 1, 2012.
- In April 2012, Facebook acquired a 1.5-years-old Instagram for $1 billion in a combination of cash and shares. (S)
- On May 17, 2012, Facebook has priced its initial public offerings (IPO) at $38 per share, making it the third-largest IPO in US history. (S)
- Facebook has raised $16 billion in an initial public offering (IPO), valuing the company at $104 billion, the largest valuation to date for a newly listed public company.
- On October 6, 2014, Facebook completed the WhatsApp acquisition with the final price tag rising an additional $3 billion to roughly $22 billion. (S)
- In the summer of 2014, Facebook had received its first outside investment of $500,000 at a $5 million valuation.
- Facebook has 27,742 employees as of March 31, 2018. (S)
- Facebook posted a strong revenue of $11.9 billion in Q1 2018, a whopping 49% YoY growth. (S)
- Facebook and Google, together accounted for 63.1% share in US Digital Ad Industry in 2017. ( S)
- Today, over one-fourth of the world’s population access Facebook on a monthly basis. (S)
- In Q1 2018, Facebook has removed 583 million fake accounts as the company reports on its Enforcement numbers for the first time. (S)
- Facebook Marketplace eyes global eCommerce industry which is expected to grow $4 trillion by 2020. (S)
- Facebook has launched peer-to-peer payments to WhatsApp in February 2018.(S)
- Instagram owned by Facebook, has 80% of its users outside the USA. (S)
- Internet.Org was a big downfall in India as the government curbs the move as against Net Neutrality. (S)
- Facebook’s ‘Like’ button used to be ‘Awesome’ button before it got changed, the company then officially announced the “Like” button in February 2009.
- Facebook’s earlier domain was thefacebook.com until the word ‘the’ was dropped in September 2005.
- In October 2012, Facebook has surpassed one billion monthly active users.
- In July 2016, Facebook Messenger has crossed 1 billion active users monthly.
- Facebook has 1.45 billion daily active users on average, as of March 31, 2018.
- Facebook has 2.20 billion monthly active users as of March 31, 2018.
- An average user spends about 41 minutes per day on Facebook.
- In July 2017, India has overtaken the US to become Facebook’s largest country audience with a total of 241 million active users.
- Today, India is a home of 270 million Facebook users, beating the US.
- Facebook is the second largest digital advertising company after Google.
- 400 new users sign up for Facebook every minute, as reported by SmartInsights.
- Each day, 35 million people update their statuses on Facebook.
- In Q1 2018, more than 98% of Facebook’s total revenue came from advertising.
- Each person in the world (at least among the 1.59 billion people active on Facebook is connected to every other person by an average of three and a half other people.
- The majority of the people on Facebook have averaged between 2.9 and 4.2 degrees of separation.
- The average Facebook user has 155 friends but would trust only four of them in a crisis.
- Around 2/3 or 68% of US adults are on Facebook.
- 90% of LinkedIn users are also users of Facebook.
- 80% of people in the US, aged between 18 and 24, agree they use Facebook.
- Facebook is available in 101 languages, and over 300,000 users helped with translation.
- 770 thousand people used Facebook to donate over $17 million in one week following the April 2015 earthquake in Nepal. Facebook itself donated $2 million.
- 80 million people use Facebook’s stripped-down app Facebook Lite for the developing world’s slow connections.
- The average click-through rate (CTR) in Facebook ads across all industries is .90%.(S)
- The highest click-through rate on Facebook is the legal industry, at 1.61%.(S)
- The average cost per click (CPC) in Facebook ads across all industries is $1.72.(S)
- The highest cost per click on Facebook is the finance and insurance industry at $3.77.(S)
- The average conversion rates on Facebook ads across all industries is 9.21%.(S)
- According to Pew Research, 83% of women use Facebook, compared to 75% of men. (S)
- People are five times more likely to watch Facebook video daily on a smartphone than on desktop.(S)
- The most effective length for an ad title on Facebook is four words & 15 words for a link description. (S)
- 26% of Facebook users who clicked on ads made a purchase. (S)
- 83% of Facebook users worldwide are under the age of 45 as of April 2018.(S)
- On Facebook, 1 in 5 videos is now a live broadcast. (S)
- On Messenger, people played 1.5 billion Instant Games together in the first 90 days of 2017.(S)
- Facebook users spend an average of 1.7s looking at a given piece of content. (S)
- On Facebook News Feed, people consume a given piece of content faster on mobile than on desktop.(S)
- Currently, over 209 million people are following the ‘Facebook India‘ page on Facebook. (S)
- Mark Zuckerberg, CEO of Facebook, has a salary of only $1 million per year effective from January 1, 2013.
The above list is a part of Dazeinfo DFacts, where we bring you carefully curated and validated facts and figures of all technology companies worldwide.
Last Updated: September 2019