Secrets To Sell To Millennials And Make Them Fall In Love With Your Brand

Must Read

Google Wanted To Acquire Facebook But The Objective Was Quite Concerning!

Can you imagine how powerful Google would have been today if it had access to monstrous amount...

How Video Conferencing Services Are Changing Conference Calls

Video conferencing has become something of a norm during the COVID-19 crisis, but even before the virus...

Microsoft To Acquire TikTok In the US?

The rumours are making rounds that Microsoft may acquire TikTok to keep the popular short video sharing...

Understanding millennials can be a daunting task for brands and businesses given their unfathomable behaviour. Many brands find hard to reckon their buying preferences and eventually establish loyalty. Millennials don’t go around and become loyal to brands at random, instead, they chose the story that a brand tells. They contemplate their options with emotions which eventually aids the branding process in the long run.

Millennials, mostly young consumers born after 1981, know what’s going in and around and that’s what makes them the most important than any other demographic for businesses to miss out on. After all, companies evoke branding, but it’s the consumers that build the brand by pushing them inadvertently to deliver better brand experiences. According to a study, by Charles Schwab, millennials spend more money than other generations on comforts and convenience – industry most of the emerging brands belong to.

Markets that have their target audience under-30 or those companies who perform better with millennials is ought to be successful. Using the internet, smartphone apps, hi-tech gadgets, social media – name any domain, millennials are beyond par than any other generation. A brand committed to its environment can never afford to overlook the needs of the millennials.

Advertisements

In the below infographics, USCDornsife – the College of Arts and letters, has curated few interesting and valuable facts and figures that depict how brands could make millennial falls in love with them. Before you directly take a dive into the infographics, we have listed down few key highlights and takeaways from it:

  • Out of 87.5 million millennials (aged 18-29) in US 26% are categorised as ‘digital socialites’ due to their high online engagement. While 23% of millennials are highly tech-savvy and heavily consume streaming media.
  • 85% of US millennials own a smartphone, 78% own a PC or a laptop, and 50% own a tablet. Also, they constitute the smallest group of magazine and newspaper readers and radio listeners. They also spend the least time watching TV.
  • In the US, 38% of Gen X (aged 30-49) are internet users, followed by Millennials at 35%.
  • 89% of American millennials are on social media, 38% use social media to discover brands and 49% follow their favourite brand or retailer via social media.
  • Millennials tend to spend more on food, clothing, education, socializing, transport, etc. 53% of them prefer to make purchases online.
  • 87% of millennials have expressed the desire to make purchases that have an environmental or social benefit. Companies like Toms, a shoe retailer, has associated its brand with a philanthropic cause and taken advantage of social media to reach millennial consumers.
  • 91% millennials prefer brands who support a good cause. Uber, the cab aggregator, has capitalized through ride sharing and ambivalence of millennials towards car ownership to grow business.
  • Publishing information blogs and being authentic can help brands attract more millennials.

Follow the full infographic for more insights.

The Psychology of Successfully Marketing to Millennials Infographic

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Will You Buy iPhone 12 Pro At US$20,500?

if you are suspecting any typo error here, you are highly mistaken! The price of iPhone 12...

Google Is Shutting Down Google Play Music

Google Play Music will soon be buried in Google's graveyard. The company has announced that by December the service will be completely...

The Lawsuit That Could Force Apple To Exit China Market

It seems like China is now turning up the heat and is ready to take some really hostile measures after being worn...

Global E-commerce Sales to Reach $3.9 Trillion in 2020 [REPORT]

As the coronavirus pandemic has lead healthcare authorities to discourage physical social contact as much as possible, the most popular mode of...

OYO Gets New CEO And Merger To Boost Its Business In Japan

The hospitality industry has been one of the worst-hit due to COVID-19. The pandemic left the sector heavily crippled and forced many...

Microsoft Confirms That Buying TikTok Is On The Cards!

Putting an end to all speculations Microsoft has confirmed that the company is actively exploring options to buy TikTok. The Redmond giant...

In-Depth: Dprime

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

Fantastic 4: Four Day Work Week A Flashpoint Of Innovation?

It has been an idea that has been mooted by many, perhaps also somewhat sceptically. From being a dark horse to becoming...

More Articles Like This