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Analysing PPC metrics Report Is Crucial For The Success Of Your Campaigns

PPC marketing
When we talk about internet marketing, PPC (Pay Per Click) works as a big brick in the wall. In the times today, most online businesses depend on it and that is no wonder. 45% of small & medium businesses are investing in PPC advertising nowadays. Its usability is truly appreciable.But it doesn’t work on its own. One can’t just set up...

Only 1 In 4 Internet Users Follow Brands They Wish To Buy A Product From [STUDY]

social media marketing effectiveness
The exploded adoption of mobile internet has helped the social media platforms to evolve to a whole new level. As internet users are fascinated with their online social media presence, brands are leaving no stone unturned to make the most of such obsession. Every year, brands are spending hundreds of thousands of dollars to rope in prospective customers and...

The Invaluable Role of Automation in Digital Marketing That Guarantees Success

Just how digital marketing is going to change over the next ten years is anyone’s guess. Even high-ranking executives at Google probably don’t have a solid grasp of how businesses and consumers will interact with each other in 2030. However, one thing most professionals can agree on is that automation is going to play a significant role in the...

How A Professional Tech Writer Can Market Your Business?

The product is ready after much designing, planning, and execution. What is it that is required now?An in-detail description and functionality manual that is flawless, yet something that is easy to understand and follow by the user. What is required now? Well, Who is required now?A writer who is professional in his work and knows what the...

What Agencies Look For When Hiring Top Digital Marketers!

Digital-Marketing-Software-Market
Joining an all-star digital marketing team on one’s favourite agency is every online marketer’s dream.A survey by The Manifest showed that 50% of businesses use a marketing agency for help with their internet marketing efforts.Digital marketers are crucial to the success of an agency. They run successful campaigns on behalf of the agency thus increasing profits. Not only that....

Sued For $1.6 Million For Using iPhone In An Event!

Samsung sued for using iPhone
It's true, with great position comes great responsibility. And it becomes even more crucial when the responsibility is given by one of the world's most valuable brand - Samsung. Unfortunately, people tend to forget that, which cost them fortune many times. Something similar happened with Xenia Sobchak, the brand ambassador of Samsung in Russia.The Korean smartphone giant has sued Xenia, a...

It’s All Lucre and Velvet For Wipro, As It Bags The Biggest Contract Till Date

Wipro wins largest deal
Looks like Wipro has made a moulded comeback, this time resilient, into the array of the billion-dollar big leagues!According to reports, Wipro Limited (NSE: WIPRO) has won its largest ever IT outsourcing contract, at a big fat value $1.6 billion over 10 years, from the US Based HR and Financial Solutions Alight Solutions.Reportedly, Wipro will continue a ten-year partnership...

Loyalty Programs Not Among The Top 3 Reasons Why Customers Select A Brand: Google

From aligning schedules, choosing a destination to packing essentials and all that jazz - Who says "The Journey before a Journey" is merely hyped over and not fun? But what comes along as the brick of wall are the attributes of travel business; namely, the perks and benefits provided to travellers!The last couple of decades have seen the onset...

Secrets To Sell To Millennials And Make Them Fall In Love With Your Brand

how to sell to millennials
Understanding millennials can be a daunting task for brands and businesses given their unfathomable behaviour. Many brands find hard to reckon their buying preferences and eventually establish loyalty. Millennials don't go around and become loyal to brands at random, instead, they chose the story that a brand tells. They contemplate their options with emotions which eventually aids the branding...

Misguided Practices that Can Ruin Any Marketing Campaign

bad marketing practices
Most small business owners don’t like to focus on the negative. After all, to be a successful entrepreneur, you have to have a vision. And rarely does that vision linger on the possibility of failure. However, sometimes the best way to achieve a positive outcome is to first foresee possible shortcomings. Plus, one common trait of successful business owners...

Three Marketing Tactics Every Budding Entrepreneur Must Employ

marketing tactics for entrepreneurs
As an entrepreneur, the art of marketing is at the forefront of your strategy. To grow, you need to employ thorough marketing tactics towards the right consumers. And in today’s business world, there’s a wealth of information at your fingertips. Visit your local bookstore, and there are likely shelves upon shelves of marketing advice. A simple search online will...

Facebook Is Losing Big Time To Google: Referral Traffic Down by 25% in 2017 [REPORT]

facebook referral traffic
Despite the swelling user base and increasing profit with each passing quarter, Facebook Inc. (NASDAQ:FB) is finding it tough to compete with Google, when it comes to generating referral traffic to brand websites. After dominating the referral traffic market for three years in a row, Facebook has slipped behind Google which accounted for 34.66% of overall site visits in...

Why Your Marketing Team Needs These Tools to Grow Your Business Phenomenally

marketing tools
Your business is just as good as the system you have in place. It may sound harsh, but it’s the truth. Just think about it for a second: you’ve spent a lot of time to design a clear and successful business concept, and you are sure that your products/services can satisfy even the pickiest customer. But, without an efficient...

Want To Increase Sales And Keep Customers Happy? Add A Price List !

increase sales price list
Every business aims to get the best return on investment out of its website by using it to connect with more potential customers. There are a number of stages in the buying process that every individual goes through, from contemplating solutions to weighing up options, to evaluating suppliers to finally making a purchase.Consult any textbook or blog about...

The Secret Sauce Of A Successful Email Campaign: Personalisation with Dynamic Content

the-definitive-guide-to-mastering-the-art-and-science-of-email-marketing
“Email is not going to disappear. Possibly ever. Until the robots kill us all.” - Paul Buchheit, creator and lead developer of Gmail.Email marketing is the most powerful way to connect with people. A report by Radicati Group shows that the world sends 196.3 billion emails every day, out of which 109 billion are counted as business email. Social...

Instagram Marketing: Brands Must Focus More on Video Content Than Image For Greater Engagement

number of instagram users
The exploded popularity of Instagram, especially among teens, has caught the eyeballs of content marketers. In the last four years, the number of Instagram users has gone up by seven folds. Brands are actively campaigning on Instagram to lure a sizable share of 700 million Instagram users worldwide. At the time when Facebook, Twitter, Google+ and LinkedIn are evolving as...

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YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

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