Marketing

As a general rule, reviewing business best practices is not considered an exciting task. Rather, most business leaders would prefer to focus on implementing new marketing and advertising strategies than reviewing their previous efforts. However, as any successful professional...

Clubhouse, the latest and the hottest entrant in the social media space, has recently acquired a top-level talent that is turning heads in the entire industry. On Sunday, the exclusive audio-only social media platform welcomed onboard Maya Watson, Netflix's Ex-Director...

People read emails every day, but not all of them can make an impression and stick in their mind. It is not a surprise! An effective newsletter requires both creativity and analytical skills. It helps to draw the right...

Even after a month of attacking and accusing Tim Cook Zuckerberg is still very much fizzle out from Apple’s major blow to targetted advertising via its iOS 14 update. Quite recently, in a bid to throw a more positive light...

Businesses are being bullish about digital marketing spend in India, all thanks to the increasing internet penetration, pushed by the novel coronavirus. When the COVID-19 hit globally, it led to massive lockdowns and curfews and that in turn tossed...

You know that ads play an important role in driving people to your website if you run a small business and sell stuff on the internet. But what if they aren't interested in buying while visiting the store for...

Are you struggling with proper online advertising? If your answer is yes, we have a few tricks and tips that could help you get the most out of your 2021 marketing strategy. As 2020 is about to end, many...

With more businesses than ever before clamouring for customers’ attention, it can feel almost impossible making your brand stand out in the crowd. It’s tempting to think that the only reason the biggest players made it to the dizzying...

Until a few years back social media was all about Facebook, Twitter and Instagram. Then, TikTok appeared out of nowhere and became the fourth most popular social network in a very short span of time. A quick reference: Tiktok has...

There is no denying that successful tech vloggers can boost the visibility of a brand on Instagram. Today, Instagram is among the most effective social media networks for engagement. With more than 1 billion monthly active users (MAUs) on...