Marketing

Secrets To Sell To Millennials And Make Them Fall In Love With Your Brand

Understanding millennials can be a daunting task for brands and businesses given their unfathomable behaviour. Many brands find hard to reckon their buying preferences and eventually establish loyalty. Millennials don't go around and become loyal to brands at random,...

Misguided Practices that Can Ruin Any Marketing Campaign

Most small business owners don’t like to focus on the negative. After all, to be a successful entrepreneur, you have to have a vision. And rarely does that vision linger on the possibility of failure. However, sometimes the best...

Three Marketing Tactics Every Budding Entrepreneur Must Employ

As an entrepreneur, the art of marketing is at the forefront of your strategy. To grow, you need to employ thorough marketing tactics towards the right consumers. And in today’s business world, there’s a wealth of information at your...

Facebook Is Losing Big Time To Google: Referral Traffic Down by 25% in 2017 [REPORT]

Despite the swelling user base and increasing profit with each passing quarter, Facebook Inc. (NASDAQ:FB) is finding it tough to compete with Google, when it comes to generating referral traffic to brand websites. After dominating the referral traffic market...

Want To Increase Sales And Keep Customers Happy? Add A Price List !

Every business aims to get the best return on investment out of its website by using it to connect with more potential customers. There are a number of stages in the buying process that every individual goes through, from...

The Secret Sauce Of A Successful Email Campaign: Personalisation with Dynamic Content

“Email is not going to disappear. Possibly ever. Until the robots kill us all.” - Paul Buchheit, creator and lead developer of Gmail. Email marketing is the most powerful way to connect with people. A report by Radicati Group shows...

Instagram Marketing: Brands Must Focus More on Video Content Than Image For Greater Engagement

The exploded popularity of Instagram, especially among teens, has caught the eyeballs of content marketers. In the last four years, the number of Instagram users has gone up by seven folds. Brands are actively campaigning on Instagram to lure...

The Future Of Mobile Advertising In India Is All Video: Investment Up By 119%, Consumption 124% [REPORT]

Digital advertising has been around since the very early days of the internet. It is - and has always been - one of the most popular monetization models in the digital world. As of today, it forms the core...

Decoding Content Virality On Social Media That Generates Traffic to Your Website

Blogs on your business website play a key role in attracting traffic. If you want to harness the complete potential of your website content, you should promote your post on social media. Every successful business knows how to pay...

The World’s Most Valuable Brands 2017: Facebook, Amazon And Google Are Challenging Apple

The Forbes' list of world's most valuable brands 2017 is out and, with not much of surprise, most of the brands have retained their position, albeit some of them have witnessed a jaw-dropping rise in their brand value in 2017. Market...
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India’s Coworking Space Market by Year

The graph shows the estimated market size of India's...

Android Users Beware: WolfRAT Malware May Be Coming For You

If you're one of the 2.5 billion Android users out there, you should pay attention. The security experts at Cisco have discovered...

Annual EV Sales in India by Segment: FY 2016 – 2020

The graph represents the annual EV sales in India...

Fantastic 4: Four Day Work Week A Flashpoint Of Innovation?

It has been an idea that has been mooted by many, perhaps also somewhat sceptically. From being a dark horse to becoming...