Marketing

Loyalty Programs Not Among The Top 3 Reasons Why Customers Select A Brand: Google

From aligning schedules, choosing a destination to packing essentials and all that jazz - Who says "The Journey before a Journey" is merely hyped over and not fun? But what comes along as the brick of wall are the...

Secrets To Sell To Millennials And Make Them Fall In Love With Your Brand

Understanding millennials can be a daunting task for brands and businesses given their unfathomable behaviour. Many brands find hard to reckon their buying preferences and eventually establish loyalty. Millennials don't go around and become loyal to brands at random,...

Misguided Practices that Can Ruin Any Marketing Campaign

Most small business owners don’t like to focus on the negative. After all, to be a successful entrepreneur, you have to have a vision. And rarely does that vision linger on the possibility of failure. However, sometimes the best...

Three Marketing Tactics Every Budding Entrepreneur Must Employ

As an entrepreneur, the art of marketing is at the forefront of your strategy. To grow, you need to employ thorough marketing tactics towards the right consumers. And in today’s business world, there’s a wealth of information at your...

Facebook Is Losing Big Time To Google: Referral Traffic Down by 25% in 2017 [REPORT]

Despite the swelling user base and increasing profit with each passing quarter, Facebook Inc. (NASDAQ:FB) is finding it tough to compete with Google, when it comes to generating referral traffic to brand websites. After dominating the referral traffic market...

Want To Increase Sales And Keep Customers Happy? Add A Price List !

Every business aims to get the best return on investment out of its website by using it to connect with more potential customers. There are a number of stages in the buying process that every individual goes through, from...

The Secret Sauce Of A Successful Email Campaign: Personalisation with Dynamic Content

“Email is not going to disappear. Possibly ever. Until the robots kill us all.” - Paul Buchheit, creator and lead developer of Gmail. Email marketing is the most powerful way to connect with people. A report by Radicati Group shows...

Instagram Marketing: Brands Must Focus More on Video Content Than Image For Greater Engagement

The exploded popularity of Instagram, especially among teens, has caught the eyeballs of content marketers. In the last four years, the number of Instagram users has gone up by seven folds. Brands are actively campaigning on Instagram to lure...

The Future Of Mobile Advertising In India Is All Video: Investment Up By 119%, Consumption 124% [REPORT]

Digital advertising has been around since the very early days of the internet. It is - and has always been - one of the most popular monetization models in the digital world. As of today, it forms the core...

Decoding Content Virality On Social Media That Generates Traffic to Your Website

Blogs on your business website play a key role in attracting traffic. If you want to harness the complete potential of your website content, you should promote your post on social media. Every successful business knows how to pay...
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Latest News

Will You Buy iPhone 12 Pro At US$20,500?

if you are suspecting any typo error here, you are highly mistaken! The price of iPhone 12...
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Google Is Shutting Down Google Play Music

Google Play Music will soon be buried in Google's graveyard. The company has announced that by December the service will be completely...

The Lawsuit That Could Force Apple To Exit China Market

It seems like China is now turning up the heat and is ready to take some really hostile measures after being worn...

Global E-commerce Sales to Reach $3.9 Trillion in 2020 [REPORT]

As the coronavirus pandemic has lead healthcare authorities to discourage physical social contact as much as possible, the most popular mode of...

Apple Mac Revenue by Year: FY 1997 – 2019

The above graph represents Apple Mac revenue by year, starting...