Marketing

Most of us at some point have had to sit through conversations with marketers crammed with buzzwords and jargon. It’s quite possible that marketers (like me) have the most obnoxious vocabulary in the world.  And while some of these...

Brand marketers across the globe have realised the importance of various social media and online marketing techniques. But very few are able to estimate how much to invest or what are the possible returns from a particular investment, or...

Facebook Inc. (NASDAQ:FB) is rolling out numerous features to make the platform more advertiser friendly and provide better ROI to brands. Advertisers in developed markets are getting more accustomed to various tactics and ideas to enhance their returns on the...

It's no surprise that Smartphones are leading in every aspects of like; and the new study from Movable Ink claims the same when it comes to email marketing. According to the study, mobile has surpassed desktop as a device...

Since the evolution of social media, email marketing has taken the back seat while driving marketing campaigns for a company. Undoubtedly, people are spend much more time on social media than email in comparison, but emails are still the...

Unlike businesses, authors need to follow a completely different set of social media tactics. Of course, you will be using social media as your platform to go social. Other than this, no other strategy is going to be common...

A big question which most of the brands ask (still): Why Social Media Marketing should be considered as a serious marketing channel? OR should we really invest in Social Media Marketing? And, very traditional answers of the same by...

I am sure there will be very few who have heard about 3D QR code ! That's why I always love and like to praise Koreans for their open-heart and innovative ideas to adopt technology closer to daily life....