analytics

Power BI is an entire suite with different apps, services, and integrations. As “BI” stands for “business intelligence,” it’s easy to see where it’s going. The main focus of this Microsoft product is to enable companies to leverage data...

It gets really disheartening when we post a tweet or share a link on Twitter Inc. (NYSE:TWTR) and discover that the tweet received no replies, retweets and even zero favorites. It gives a feeling that the tweet lured nothing and...

Business to business (B2B) marketing presents different challenges when compared to business to consumer (B2C) marketing. Consumers tend to be brand loyal.  Once they are “locked” into a brand, it is difficult to woo them away. Businesses also have...

Facebook Inc. (NASDAQ: FB) has battled out its own way in social media advertising world by continuously adding new features every other day. The online social networking titan has repeatedly proved it dominance when compared to other players and...

The era of investment is on its peak, specifically in the field of social media. Each day we come across several news related to investment. Recently, micro-blogging site Twitter has secured funding of $400 million.  Following the trend, social...