Facebook Launches “People Talking About”: A Real Time Page Analytics

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I am an Industry analyst by profession. Too much passionate about social media,companies, mobile industry. Wants to be a successful entrepreneur in future.

After so many launches in internet world, it seems like companies are much more focused on Analytics pages and websites. Recently, social media analytics site Socialbakers was backed by Earlybird Venture Capital with a handsome amount of $2 million, and on September 30th Google Analytics added a new feature called “Google Analytics Real-Time Report”. Now Facebook has announced that a new feature for page called “People Talking About” that will help the users to know the statistics of the page. It can be viewed on the pages below the total number of “Likes” and it will be one of four tracked by pages insights. The main idea behind “People Talking About” is to make users aware of the content and to track the convincing contents. This new feature will also motivate creators to formulate their pages more comment-worthy.

“People Talking About” -might not be the Final name, since at the time of press conference Facebook wasn’t sure- will measure various activity related to page, it concludes of:

  • Posting to a Page’s wall.
  • Liking.
  • Commenting.
  • Sharing Page post.
  • Content on the page.
  • Answering a Question posted to fans.
  • Mentioning a page.
  • Liking or sharing a deal.
  • Checking in at your place.

However, Facebook has also announced several new features which are added for administrators and media. It comprises of “Likes”, “Friends of Fans”, and “Weekly Total Reach”. In Friends of Fans users will be able to know the actual number of Friends your fans have. Weekly Total Reach is designed to get actual measurement of how many people have posted something about your page, how many new organizations have referred you as well as how much viral distribution of your page has gotten.

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David Baser, product manager for Pages Insights, says that despite a raft of new activities that Facebook will be introducing soon under the Facebook Gestures banner, those four metrics will remain and the “Like” will maintain its ranking as a top measurement. “Likes are an expression of identity,” Baser says. “It’s a user saying that I have a relationship with this brand.”

In addition, there are some more features which shall be offered:

  • Facebook will list last 500 posts.
  • Count the total number of engaged users.
  • Users can know the people views about the page.
  • It will also determine the percentage of users who commented on the post.

Now lets see how this new features added in Facebook will be helpful for users and up to how much extent it will be successful.

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Screen Shot Credits: Mashable

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