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Why Does Apple Reject an iOS Mobile App Despite It Following All Guidelines ?

Many times, iOS developers find their apps rejected by Apple Inc. (NASDAQ:AAPL). Getting straightforward access to iOS App Store is not simple, as there are many obstacles in the path. New app developers often face this problem, as they...

Startups Are Shaping eLearning Industry For The Radical Shift In Education

“Think out of the box and create a learning experience where the learner can interact with the content and their brains,” well said by Rosalie Ledda Valdez, one of the profound learning experts. Online learning platforms are increasingly doing big business across...

RBI Effectively Lifts All FDI Restrictions, Including Etail & Retail

It came as a surprise to me too - I was sitting with a lawyer friend yesterday and he told me "You guys must be relieved." I wasn't sure what he meant - and he referred to the new RBI...

In The Era of Mobile Messaging Apps, Is Text Messaging Still Relevant For Businesses ?

The simple answer is: yes, it is. And not only that, but businesses cannot afford to ignore it. The topic might be shrouded in misconception because text messaging is viewed as a personal thing. This means that when we think...

Why Brand Managers Must Attend Socio-Market Events In The Ear of The Internet

If you are a marketer like me, you would understand the real challenges faced by real marketers day in and day out. You literally have to be on your toes, listening and looking sharp, alert, not missing anything that...

Apple Watch 2: What To Expect Specs, Price And Launch Date

The Apple Watch Series 2 is now close to being ready as per latest reports. The company had announced its first smartwatch in September 2014 and started shipping it in April 2015. Many people hence did not think about its...

Why Do Tech Companies Get Stuck In A Rut of Low To No Growth In India ?

"A good hockey player plays where the puck is. A great  hockey player plays where the puck is going to be" said the greatest ice hockey player of all time, Wayne Gretzky. This insightful statement fits a vast range of...

Googol (Google) To Alphabet: Think Different Evolution Of Larry Page

Google Inc. (NASDAQ:GOOGL) has recently gone through the a major restructuring. As per the new arrangement, Google would be a part of Alphabet, a new holding company that will own Google and other products that are under the umbrella...

Does a Customer Loyalty Program Increases Brand Loyalty?

A Customer Loyalty Program is an engagement by Marketers to engage with customers with the intent to increase brand loyalty which in turn leads to increased brand purchases. These programs are often in terms of discounts, freebies, event invitations,...

It’s Time To Optimise Apple Siri For Greater Productivity

Siri is Apple’s voice assistant that was first released with iOS 5 in 2011. It allows you to speak into your iPhone and perform tasks using just your voice, and it has been developed to understand natural language so...

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Facebook Continues Taking A Jab At Apple With New Marketing Campaign

Even after a month of attacking and accusing Tim Cook Zuckerberg is still very much fizzle out...
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Xiaomi Levels Up On India Manufacturing: 99% Smartphones Are Made In India

Xiaomi really is digging its heels to live up to a commitment. One of the first adopters of the...

After SMS, WhatsApp Now Becomes A Threat To Cell Calling: 1 Billion And Counting

It already buried the SMSes in the ground. Now, traditional cellular calling is next on the hit list. The number of WhatsApp...

Flipkart Quickly Learns From the Mistake Amazon Did: Setting Up A Level Playing Field For Sellers!

Unlike Amazon which allegedly implemented unethical strategies to tackles India’s FDI policy for e-commerce marketplaces, Flipkart plans to do it right!

Facebook’s $1 Billion Commitment To The News Industry: An Effort To Defuse The Situation!

Barking dogs seldom bite! After agreeing to reverse the news ban for Australian users, now Facebook is finally...