Why Brand Managers Must Attend Socio-Market Events In The Ear of The Internet


If you are a marketer like me, you would understand the real challenges faced by real marketers day in and day out. You literally have to be on your toes, listening and looking sharp, alert, not missing anything that is going on around you, keeping an eye on marketing trends on social networks, reading up material on marketing, attending webinars and seminars whenever possible…and yet try as hard as we might things do slip our vigil. And the eternal problem of meeting ROI targets! I recently came to know of an initiative to build up a community of brand marketers in Bangalore looking into these challenges, called Brandonomy that I found really interesting and so thought of sharing it with you.

A unique platform for marketers

Brandonomy is a platform for marketers where they can exchange views and experiences on marketing trends and realities, learn from each other and become better informed in the process. Of course anybody interested in the proceedings like marketing consultants, product managers, market watchers can be part of it. It is building a brand marketer community and an educational platform where the real issues faced by brand marketers like us come to the fore. I hear, well known marketing strategists/professionals and thought leaders from India and abroad, are the speakers in Brandonomy, sharing their knowledge and insights on marketing. The informal set up of the meet ups is conducive to open up and learn in a relaxed way unlike in sprawling seminars where audience members rarely get a chance to connect with the speakers on a one to one basis. I also see Brandonomy as a great networking opportunity. Do I need to point out that networking and marketing go hand in hand?

They have been organizing the meetups regularly and I make full use of this unique opportunity. Every profession and business, benefits from forums and platforms looking after their interests. Isn’t it high time marketers too build a community to discuss and solve challenges affecting them?

Let Brandonomy mark the beginning of such a community in Bangalore!

Their next event is on 5th December 2015, Saturday. Mr. Vivek Agarwal, Marketing Head – Giftxoxo.com, is the guest speaker of the day. Vivek recently received “100 Most Influential National Leaders in Marketing” citation by CMO Asia. If you are planning to visit, I am enclosing the agenda for your reference. You can secure a seat by pre-registering for the event or on spot.


3.30 pm Registration starts

4.00 pm Networking and refreshments

4.30 pm Welcome Note and Introduction of Brandonomy and the Partners

4.40 – 4.45 pm Brandonomy felicitates the Director(JGI) and the Speaker

4.45 pm – 4.50 pm Director’s (JGI) address 

4.50 pm – 6.15 pm – Speaker Presentation on Cashless Marketing – Mr. Vivek Agarwal, Head of Marketing, Giftxoxo.com

6.15 – 6.25 PM Q and A

6.25 PM – 6.30 PM – Distribution of certificate to the Students participants

6.30 pm – Brandonomy thanksgiving and Event Closure

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