LinkedIn Is More Effective Marketing Platform Than Facebook, Twitter [REPORT]

Must Read

LinkedIn Finally Rolls Out The Most Requested Feature By Users

Microsoft owned LinkedIn has recently been reported to have revamped its profile section with an amazing feature...

Google is Giving Microsoft a Taste of its Own Medicine

The latest version of the Microsoft Edge browser was launched about a month ago for Windows 10,...

Facebook Without Mark Zuckerberg And Sheryl Sandberg?

Imagine Facebook without Mark Zuckerberg and Sheryl Sandberg, the current CEO and COO of the world's largest...

Businesses are harnessing the power of social networking platforms for a personalised lead nurturing process. Almost 86% B2B marketers rely on social media platforms for higher conversion rates, and most of these marketers can be found active on Facebook. However, when it comes to evaluating the most effective platform for social media marketing and social media advertising LinkedIn beats Facebook and Twitter with a distinctive margin, according to the latest study done by Regalix, one of the leading a marketing and technology service companies.

According to the research Facebook, LinkedIn and Twitter are the most effective and leading platforms for social media marketing and advertising. Though only 52% of marketers who participated in study find Social Media very important in achieving organisation’s marketing goals, only 14% respondents agreed that their organisation doesn’t make any investment in social media marketing, albeit about 5 percent might take the plunge in next 12 months.

The most surprising element of the study is marketers’ confidence in Facebook and Twitter. Despite having over 1.7 billion users on the platform, Facebook lagged much behind Linkedin and Twitter in terms of meeting marketing objective of marketers. 89% of marketers found LinkedIn the most effective platform, while 78% and 46% of marketers found Twitter and Facebook, respectively, effective enough.


Interestingly, despite the growing popularity and adoption of video content, only 37 percent marketers find YouTube as the most effective social media marketing platform. The least efficient platform is Tumblr with 4 percent.

So, why has Facebook failing to meet marketers expectations when it comes to meeting marketing objectives? According to the respondents,

Blame it on the growing number of biased comments, status updates and debates. According to the respondents, Facebook is slowly turning into more like as a platform for voicing complaints and bashing brands. Users on Facebook are making use of the platform to show their frustration and anger against brands than indulging in constructive discussions. Users find it convenient to post their issues on a Facebook Page of a brand.

Facebook Advertising: Better ROI for Investment

The equations completely change for marketers when it comes to Social Media Advertising. Social Media Advertising and Social Media Marketing are two different traits and marketers act differently under both the scenarios as the farther one is directly proportionate to dollars in running paid campaigns and returns from those campaigns.

Compared to 14% marketers who don’t invest in social media marketing, the percentage swells to 33% when it comes to social media advertising. It clearly illustrates that, instead of paid promotions, a majority of social media marketer prefer to opt organic way of brand promotions on social media.



Those who invest in social media advertising, prefer Facebook over LinkedIn and Twitter. 58% of respondents (marketers) believe that Facebook delivers a better ROI of their advertising dollars, while Linkedin is also being preferred by the equal number of respondents. Only 39% marketers say that Twitter is able to generate satisfying ROI of money invested in paid campaigns.

Content Is King

It’s not only the campaign designs, objective and execution pattern that play a vital role in a success of any social media campaign, but the content is also equally important. On every social media platform users engage with content differently. The impact of marketing is steered by the kind of content that goes live.

According to the study by Regalix, Videos and Games are the most effective content types on Facebook, while on LinkedIn, it’s infographic and blog post. 84% of marketers found video content is the way to go for brand promotion, while 86% say its games that users love to engage with on Facebook. Content is the KING.


On LinkedIn, serious business messaging like whitepapers and case studies, research reports, articles, blog posts and infographics, have fared the best. GIFs performed great for Twitter.

Amidst all these, marketers must take note that videos of 30-60 seconds length on Facebook is giving tough competition to every other marketing modes.

Effectiveness Wins Over Aggressiveness on Social Media

Twitter is reported to have the highest frequency of posts from brands than any other social media platforms. Yet, it is not as effective as the other platforms when it comes to social media marketing or advertising. This indicates that frequency of posts is not what catalyses effectiveness. Rather the type of content and the users matter the most. In social media marketing, the clarity over ROI lacks, and it is tough to generate actionable insights from social data. However, in the case of social media advertising, it is easy to derive the ROI since it is only about the banner ads.

Why do Marketers Invest in Social Media Marketing

The most compelling reason for investing in social media marketing is to increase brand awareness, to which 87% of the respondents have agreed. With a user base of over 2 million internet users social media platforms possess massive reach, which makes it easy to reach out to a large group of target audience quickly.

59% of the marketers said that the reason for investing is to increase the engagement for the customers. It includes post-sale engagement for cross-selling & referrals. Promotion of Products & Services (57%), build customer loyalty (52%), increase customer acquisition (50%), gather insight into consumer (26%) and provide customer support (17%) are the other reasons why marketers turn to social media platforms.

Actionable Insights

Overall, marketers need to focus on social media platforms to meet their marketing and advertising objectives. They need to plan their ways depending on the effectiveness of the platform and the type of audience they want to target. Video ads are the most attractive form of advertisement. However, articles, research papers, white papers and blog posts have proved to be more effective. Marketers need to be very careful about selecting the type of content for different platforms.

  • Marketers must engage users equally on Facebook and LinkedIn.
  • For Paid campaigns, Facebook should be the preferred network.
  • Brands must design different campaigns for different platforms considering the popularity of different content types on each social media network.




Please enter your comment!
Please enter your name here

Latest News

India Wants A Bigger Chunk of $100 Billion In Global Taxes Levied On Google, Facebook and Amazon

It has been reportedly found out that India is adamantly pushing for a huge change at Organisation...

Facebook May Have To Pay $3.50 Per Month To Millions of Users?

Almost every internet tech giant, be it Facebook, Google or Twitter, has flourished by optimising and channelising their strategies that are largely...

Google Warns Users To Update Their Chrome Browser Right Away!

If you are an active user of the Chrome browser, Google wants you to stop all the work and update Chrome browser,...

TikTok Owner ByteDance Gearing Up To Challenge Facebook, Apple And Amazon!

ByteDance Inc. doesn’t want their massive success to go downhill after its blockbuster video app TikTok blew up in the social media...

Global Online Payment Frauds: Over $200 Billon Would Go Down The Drain In The Next 5 Years [REPORT]

The online payment frauds are becoming a new nightmare for digital users and authorities as well. It has been estimated that a...

Music Streaming Platforms In India: Gaana And JioSaavn Account For Over 50% Market Share!

The Times owned Gaana emerged as the top music streaming platform in India. It outpaced all peers by accounting a whopping 30%...

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This