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eCommerce market in India has been very unpredictable for some time now. Flipkart, which had crossed the 100 million users mark in September this year, saw another dip in its valuation by 38%. As the e-Retail business in India is...

Businesses are harnessing the power of social networking platforms for a personalised lead nurturing process. Almost 86% B2B marketers rely on social media platforms for higher conversion rates, and most of these marketers can be found active on Facebook. However,...