Facebook Inc. (FB) Marketing: Engagement With Video Content Up By 25% But Images Are Still The Most Popular [STUDY]

Must Read

Apple Store In India: More Of Disappointment Than Excitement?

Apple has started making moves to strengthen its presence in India. With the launch of Apple online...

Windfall! Online Grocery Market In India Looks Set For Purple Patch Ahead

Silver linings are clearly in short supply in the pandemic fuelled world that we have come to...

Facebook’s Chasm Of Distrust: An Ever-Deepening Divide

Facebook, the world's most popular social media platform has failed measurably as it is voted as the...

Facebook Inc. (NASDAQ:FB) is experiencing an explosive growth globally despite of a slow down in the home country. The overall number of monthly active users may not be growing as fast as it used to be one year back but users’ transition to mobile has helped Facebook record positive growth in reach and engagement. Besides, constant growing adoption of rich media content and highest yearly growth in number of comments remain among the driving forces behind a social network maintaining a whopping 1.27 billion monthly active users.

According to the latest report from Adobe titled Social Media Intelligence Report Q1 2014, video content are the only post type that recorded positive increase in engagement on the Facebook platform during Q1 2014 compared to the year ago quarter. As the penetration of high-speed internet connectivity increases worldwide, internet users are consuming more video content than ever before, resulting in 25% Y-O-Y increase in engagement on Facebook. In contrast, text, links and images slowly lose traction among Facebook users as their share on Facebook declined in Q1 2014. However, posts with images still provide the highest engagement rate, followed by video closely and with positive growth in video content engagement, it will soon become the most favorite content type among Facebook users.

Facebook Post Type Engagement and Reach Q1 2014

Engagement and sharing of posts go hand-in-hand on Facebook, therefore the study also addresses the section highlighting shares of posts by type. Image posts emerged as the most effective form of communication as it captured the greatest number of engagement and sharing. The growth, though, has declined marginally but it leads with distinction than posts with links, text and video.

Advertisements

The findings clearly highlight the scenario, and opportunity, for social media marketers that video content are the future on Facebook. Brand marketers must focus on creative promotion besides links and text updates. As engagement and sharing of video content grows fast, it’s time that brands should make a significant investment in creating video content for Facebook. Recent Facebook changes, especially auto-play introduced in Q4, have increased the amount of video being watched. Video plays are up 134% quarter over quarter.

Friday Facebook Marketing: Highest ROI

According to the study engagement and sharing is at its best on Friday. While brands love to share more on Friday, Facebook users are responding with better engagement rates and video plays.

Facebook Marketing Intelligence Reach Engagement

Post engagement and impression is at its best on Friday reaching nearly 15.7% of all impressions, followed by Thursday and Saturday. Similarly, one fourth of all video play occurred on Friday, marking Friday as the busiest day of the week for social marketers. Surprisingly, besides Friday, people were found to be more fascinated and relaxed to see video content on weekdays, especially on Tuesday.

The above unparalleled intelligence is based on 260 billion Facebook ad impressions, 226 billion Facebook post impression, 17 billion referred visits from social media sites and seven billion brand post interactions including likes, comments and shares recorded by Adobe in Q1 2014.

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Why Is Google Pay In Hot Water in India?

Google Pay has been treading in hot water over a Public Interest Litigation as of late.

TikTok Escapes The Ban In the US, Albeit Temporary

As usual, a new day and a new action relation to TikTok ban in the US. On Sunday, a federal judge has...

Windfall! Online Grocery Market In India Looks Set For Purple Patch Ahead

Silver linings are clearly in short supply in the pandemic fuelled world that we have come to know. In a rare exception,...

$4.6 Billion Incentive For Companies To Push Electric Vehicle Adoption In India

The Electric Vehicle (EV) market in India is at a nascent stage. So far, the sales of EVs have been encouraging, albeit...

Amazon Luna Is Here To Eat Into The Cloud Gaming Market, Dominated By Google And Microsoft

The cloud gaming space has been one of the key interest areas of Amazon for quite some time. Today, the eCommerce giant...

Facebook’s Chasm Of Distrust: An Ever-Deepening Divide

Facebook, the world's most popular social media platform has failed measurably as it is voted as the least trusted social media platform...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This