Home Tags Adobe

Tag: adobe

The Growing Adoption of Ad Blocks: $22 Billion To Be Lost In 2015 [REPORT]

adoption of ad blocks
Advertisements have become an integral part of many online businesses today. Ads act as a fixed source of revenue for almost all the major content driven websites. However, rising security concerns, high volumes of data usage and annoyance caused by the sheer number of ads has led to the growing adoption of ad blocks. This is a major setback to the...

Search Engine Marketing Spend Q2 2015: Yahoo! Bing Winning Advertisers’ Trust

search engine market spend Q2 2015
With search engines playing a major role in present times, it has become quite important for the advertiser to understand the market trends and know where to head for a better return on their investment. Search Engine Marketing (SEM), the method of paid advertising to enhance the visibility of individual websites in search results, is all set to align with the increasing global advertising...

30% Marketers Will Spend 29% – 49% of Marketing Budget On Digital [REPORT]

marketing budget
Digital spending has always been an area of debate in almost every single company worldwide. The prominence of the digital world, thanks to social media and the internet is a key factor.In a survey conducted by CMO Council and Adobe across Asia Pacific, with 648 marketers in the APAC region, only 13% were willing to spend more than half of their...

Facebook Inc. (FB) Marketing: Engagement With Video Content Up By 25% But Images Are Still The Most Popular [STUDY]

Facebook Inc. (NASDAQ:FB) is experiencing an explosive growth globally despite of a slow down in the home country. The overall number of monthly active users may not be growing as fast as it used to be one year back but users’ transition to mobile has helped Facebook record positive growth in reach and engagement. Besides, constant growing adoption of...

Facebook Inc. (FB) Drives $1.24 Revenue From Each Referral Visit: How Much Are You Charging From Advertisers?

Facebook Inc. (NASDAQ:FB), Twitter Inc. (NASDAQ:TWTR), and LinkedIn Corp (NYSE:LNKD) are offering platforms to market products/services to more than 2 billion users. Emergence of Pinterest and Instagram are adding up more avenues, resulting in higher reach than ever before. How much should I charge from my client willing to boost its presence through social media marketing is one of...

Facebook Inc. (FB) Advertising Witnessing Golden Era: ROI Spikes Up By 58% And CTR By 171% [REPORT]

In 2013, majority of top social media sites like Facebook Inc. (NASDAQ:FB), Twitter, LinkedIn Corp. (NYSE:LNKD) have grown more advertiser friendly and introduced vast features to increase their brand visibility and ROI. Advertisers too are getting more accustomed to various social media sites and pouring in heavy investment for digital advertising. Over last few quarters, majority of social media...

Rapidly Fluctuating Digital Marketing Arena Yet to Embrace Most Of The Marketers: 85% Of Marketing Professionals Claim To Have Learned Through On-Job Experience [STUDY]

Digital transformation of marketing technology doesn't seem to be fitting well for majority of marketers of various firms across the globe. Marketing technology has changed much in last 2 years than it did in last 50 years; because of which most of the marketers across the world still prefer adopting marketing technologies on trial and error basis. According to...

The State Of Digital Marketing Industry In Asia-Pacific: Talent Crunch And Low Budget Disappoint [Report]

The Startup ecosystem is flourishing; mobile industry is witnessing explosive growth; internet and infrastructure industries are going through immense improvisation; Unfortunately, on the parallel track at the same time, Digital Marketing industry in Asia-Pacific is lagging much behind in compound growth due to lack of talent and conservative approach towards budget allocation.A recent report, released by Adobe and CMO Council,...

Going To The Cloud: How Education Sector Is Adopting ‘The Cloud’ [Infographic]

As the technology is heading towards supremacy, users are demanding ultimate performance from their resources. Therefore, cloud computing is emerging as the best answer by satisfying accessibility, investment and cross-platform integration channels. Education sector is no exception of this and universities and colleges across the world are turning towards Cloud computing rather than accepting heavy bills of in-house software...

Latest Briefs

Facebook Negotiating Record Penalty For Alleged Privacy Breaches

Facebook Inc. (NASDAQ:FB) is reportedly negotiating with the U.S. government a record, multi-billion dollar fine for breaching user privacy, after being accused of sharing personal...

Must Read

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

STAY CONNECTED

20,851FansLike
664,236FollowersFollow
728FollowersFollow
27,123FollowersFollow
298SubscribersSubscribe