Facebook Inc. (FB) Domination Is Certain But Can Social Media Be Narrowed Down To The Big Three?

Must Read

Net Worth Of Jeff Bezos Is More Than Combined Net Worth of India’s Top 10 Richest People!

Jeff Bezos and the phrase 'World's Richest Person' has become synonym to each other. But after the...

Search Engine Optimization In Digital Era: Look Beyond Traffic

Search engine optimization, aka SEO, plays a vital role in today's online world, especially if it's about...

After Banning Apps, India To Clamp Down On Startup Investments From China

The recent border conflict between India and China has led to the Indian Government to actively take...

Facebook Inc. (NASDAQ:FB) is enjoying its dominant position in online social media despite all the criticism and debate over the future of the social media titan. However, considering the versatile nature of the content, products and services offered by companies, marketers are looking beyond Facebook. This has triggered a debate on The Big Three Of Social Media. But then a question arises why only three and why not beyond the Big Three ? There’s something about the number “3” that screams completion or mastery of skill.

In education, the completion of three degrees typically symbolizes the pinnacle of understanding as the third degree is usually a Doctorate. In sports, the “three-peat” or winning of 3 consecutive championships signifies dominance and often crowns the accomplishing team as a dynasty. In religion, we have the “Big Three” or the three most widely practiced religions in the world: Christianity, Judaism, and Islam which all stem from similar origins. Even in the secret world of Freemasonry, it is widely known that an initiate’s successful attainment of the 3rd “level of knowledge” or “degree” makes him a Master Mason.

Social Media - The Big Three

Aside from all of the cultural, political and religious attachments to the number, there seems to be the easiest numerical concept for humans to understand when comparing and contrasting complex ideas. Just think about how we tend to add meaningful value to numbers when surveying or requesting feedback. Rating scales limited to the range of 0 to 2 only capture affirmation, with positive responses tied to the number one and negative to the number two. When we extend the range from 0 to 3, we are able to extract a neutral value between the positive and negative response. This all goes to say that no fair comparison or evaluation can be made about anything with less than three choices so it is no surprise that discussion about social media tends to boil down to “the Big Three.” You may ask, “What social media compose the Big Three?”, and the answer will differ from one user to the next. But one cannot deny that there are a few in the bunch that have stood the test of time and will be valuable to users for years to come. We, thought that two questions still remained. Who are “the Big Three”, and who will remain such as the Web continues to evolve?

Advertisements

I asked a few close friends and colleagues to name their “Big Three” and they all had trouble narrowing it down to such a small number. The names that came up most often were: Facebook, Twitter, Instagram, Vine, and Youtube. There was no question about Facebook, given its leadership in the category, massive number of users, and continued push for innovation. The most intriguing point about Facebook’s position in “the Big Three” was the networking site’s successful incorporation of other widely-used social media functionalities into its own, whether through cross-platform usage or actually developing Facebook solutions.

The conversation then moved, surprisingly, to Instagram. I say “surprisingly” because, in my mind at least, Twitter is the natural direct competitor to Facebook in terms of usage, popularity, and more recently market performance, but these conversations revealed a different reality. Most of my respondents quoted Instagram as their second choice in “the Big Three” because of its focus on sharing visual content in a manner that is easy to consume. Other bonus points for Instagram included cross-platform functionality and engagement tools, but they also appreciated Instagram for its lack of cluttered content. One respondent said, “Twitter and Facebook timelines can be easily cluttered with reposts, promotions, and content you don’t really want to see.” He continued, “Instagram’s timeline can be easily managed with a simple unfollow.” So, it seems as though Facebook and Instagram are the first two of “the Big Three”. Which site would complete the trifecta?

To be honest, I am not really sure. Discussion about the last space jumped back and forth between Vine and Youtube. Some even mentioned Soundcloud. What we all agreed upon, however, was that this third social media giant had to be a master of multimedia, facilitating the seamless sharing of video and audio content. I made the executive decision to place Youtube in 3rd place because of its massive reach and value to media in general. With organizations like the Recording Industry Association of America, Nielsen Soundscan, and Billboard now willing to acknowledge Youtube views as a part of their rankings for most popular records, the video site’s importance to popular culture and advertisers cannot be denied.

Here you have it, my social media “Big Three”:

  1. Facebook

    Advertisements
  2. Instagram

  3. YouTube

What’s your Big Three?

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Instagram Reels In India: A Possible Death For The Indian Alternatives Of TikTok?

After the Indian Government banned the popular short-form video app TikTok along with 58 other Chinese-origin apps,...

How People Set Their Passwords: 123456 Is The Most Common One [STUDY]

Do you know why hackers quickly gain access to your system or online accounts?  It's because the passwords are...

Will The Ban On TikTok Be Revoked?

The ban on TikTok is the talk of the town. All hell broke loose for Tiktok when the popular short-form video platform...

Global 5G Chipset Market: $22.41 Billion By 2026, Driven by 5G Smartphones

As the world has started shifting from 4G to 5G era, the global 5G chipset market has started attracting the eyeballs of...

Launch Of JioMeet Will Make Zoom To Be The 60th Chinese App To Get Banned In India?

Today as soon as the launch of JioMeet was formally announced by Mukesh Ambani, the frontman of Reliance Industries, people quickly found...

Intel Invest in Jio Platforms: A Chance For Redemption In The Smartphone Market?

If you thought Mukesh Ambani was finally going to stop the stake selling spree in Jio Platforms after RIL was recently announced...

In-Depth: Dprime

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

Fantastic 4: Four Day Work Week A Flashpoint Of Innovation?

It has been an idea that has been mooted by many, perhaps also somewhat sceptically. From being a dark horse to becoming...

TikTok Is Facing The Wrath Of People Who Love It The Most

Ever since the popular social media app TikTok entered India, it has been growing very aggressively in terms of users. Within a...

More Articles Like This