Usage Of Infographics, Videos And Social Media Is On The Rise For Content Marketing [STUDY]

Must Read

Facebook’s Chasm Of Distrust: An Ever-Deepening Divide

Facebook, the world's most popular social media platform has failed measurably as it is voted as the...

Windfall! Online Grocery Market In India Looks Set For Purple Patch Ahead

Silver linings are clearly in short supply in the pandemic fuelled world that we have come to...

Apple Store In India: More Of Disappointment Than Excitement?

Apple has started making moves to strengthen its presence in India. With the launch of Apple online...

Majority of advertisers are aware of the importance of Rich media content and its effects on brand visibility. Marketers of B2C firms, across the globe are emphasizing more on designing Rich media content to attract consumers and drive engagement through various mediums like Blogs, Videos, Infographics, Mobile Apps, digital magazines, microsites. According to data from a survey of marketing professionals in North America’s B2C firms, gathered by Content Marketing Institute (CMI) and MarketingProfs,  nearly 90% of respondents had used content marketing in 2013. Usage Of Social Media, Blogs, Public Events, Mobile Content, Infographics Were On-Rise For Conveying Rich Content To Consumers.

According to the survey, nearly 88% of B2C marketers preferred using Social media compared to 84% in 2012 for conveying rich content to users. Social media has emerged as one of the fastest growing modes of providing engaging content to brand followers.

There was increment of about 2-6%  in Blogging, Videos, Public events, mobile content, Infographics and annual reports. Website articles, E-newsletter, print magazines, print newsletter, E-books saw a decrease of 3-7%.


content marketing tactics by B2C marketers

Above figures can be well attributed to the fact that the World is Going Mobile and advertisers are focusing on content which could be best viewed on small screens. Video content is gaining more importance as it is much more informative and entertaining to watch. People are more interested to read blogs which are enriched with a writer’s creative thought process rather than lengthy website articles.

Public events held at crowded places like shopping centers, during festive season gained wide attention, as any person roaming around could participate and return home with a gift/freebies. E-books, print newsletters, print magazines lost their importance due to the emergence of other forms of rich and attractive modes of conveying content like Infographics, video, images. Podcasts and video conferences nearly joined the stream of outdated methods. B2C marketers saw significantly less value in games and gamification efforts.

Usage Share Of Social Media Websites Is Lead By Facebook Inc(FB)! Twitter, LinkedIn, YouTube Gaining Importance.

If we analyze only the social media sphere, Facebook Inc. (NASDAQ:FB) was used by about 89% of marketers (in 2013) compared to 90% in 2012. Micro-blogging site Twitter’s usage zoomed up to 80% in 2013, from 69% in the penultimate year. About 10-20% increment took place in the usage of LinkedIn Corp (NYSE:LNKD), YouTube, Google Plus, Pinterest, Instagram. Marketers are trying to showcase their presence across a number of different channels, with an average of six social media platforms/marketer.

usage of social media sites for content marketin

Facebook is no doubt a vital area for marketers to target. Due to its massive user base, the recent popularity of Twitter’s viral nature and valuable engagement of brand followers on the micro-blogging site has driven attention of marketers to use the platform for showcasing their content. LinkedIn usage increased by a stunning 20% (currently 71%). This is mainly due to like-minded users who prefer reading informative information about companies and their growth prospects. A majority of E-commerce firms preferred Pinterest as its was more effective and drives a significant amount of referral rate to website traffic. Instagram’s unique photo sharing and video editing feature attracted quite a lot of marketers, boosting its usage from 12% to 32%.

Usage of StumbleUpon, Flickr, Tumblr, FourSquare, Slideshare also increased significantly due to their popularity in certain parts of the world.



23% Of Marketers Are Clueless About Their Content Marketing Budget!

If we compare the budget allotment by marketers towards content marketing, about 23% of B2C marketers were unsure about their share of allotment towards content marketing out of the total budget. About 20% of respondents claimed to have spent 10-24% of the total budget for content marketing. Nearly 14% of marketers reported to have spent budgets in the range of 5-9% towards content marketing.

marketing budget alloted for content marketing

Despite the growing importance of content marketing, there are a few marketers who are yet to adopt the prevailing trend. It is important for marketers to set their strategy right and choose an effective mode of conveying the rich media content to its users.

Courtesy : eMarketer


Please enter your comment!
Please enter your name here

Latest News

Windfall! Online Grocery Market In India Looks Set For Purple Patch Ahead

Silver linings are clearly in short supply in the pandemic fuelled world that we have come to...

$4.6 Billion Incentive For Companies To Push Electric Vehicle Adoption In India

The Electric Vehicle (EV) market in India is at a nascent stage. So far, the sales of EVs have been encouraging, albeit...

Amazon Luna Is Here To Eat Into The Cloud Gaming Market, Dominated By Google And Microsoft

The cloud gaming space has been one of the key interest areas of Amazon for quite some time. Today, the eCommerce giant...

Facebook’s Chasm Of Distrust: An Ever-Deepening Divide

Facebook, the world's most popular social media platform has failed measurably as it is voted as the least trusted social media platform...

With 9.8 Million Users Coursera Observes Boom Of Online Education In India

The global outbreak of Covid-19 has changed the lifestyle of people and almost every industry has resorted to online in a bid...

TikTok Oracle Deal: An Eyewash Or Mockery?

On Saturday, within few hours of US Department of Commerce announcing the ban on TikTok that would prevent users to download TikTok...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This