LinkedIn Corp. (LNKD) Is The Undisputed King Of Referral Traffic To Corporate Websites With A 64% Share [STUDY]

Must Read

Over 13.6 Crore Jobs in India Would Be Lost Due to Coronavirus Outbreak!

The 21-day lockdown induced by the deadly outbreak of the Covid-19 has completely dismantled and disrupted the...

Should Apple Take Advantage Of Disney’s Stock Crash And Acquire It?

The Covid-19 outbreak caused Disney’s stock to fall below $100 for the first time in the last...

Will YouTube’s New Feature Kill TikTok?

After Facebook, it's Youtube that has been closely monitoring the exceptional growth of TikTok. And, the new...

LinkedIn Corp (NYSE:LNKD), Facebook Inc. (NASDAQ:FB) and Twitter are collectively responsible for 95% of visits to corporate websites from social media sites like LinkedIn, leading the pack. Corporate websites are boosting their presence on the world’s largest professional network, LinkedIn, owing to its engaging user base and favourable features for professional purpose.

According to a research conducted by Investis IQ, which tracked an average of 2 Million monthly visitors to 60 corporate websites over a period of two years, LinkedIn dominated the social media referral rate for driving traffic to corporate websites.

LinkedIn Dominates With A 64% Share

According to the report, LinkedIn accounted for 64% of all visits to corporate websites from social media sites. LinkedIn users indulged in serious business related activities, to keep in touch with business associates, clients, and former colleagues. Nearly 87% of users find sources on LinkedIn trust-worthy and it affects their decision-making process.

Advertisements

linkedIn graph

Job seekers generally spend time on LinkedIn, digging information about company’s progress, information and statistics. Employers can also list their jobs on the site, and screen potential candidates. LinkedIn makes it easier for employers to view candidate’s profiles and look for required criteria/skills rather than having to go through every single resume. Connections on this website are built through known channels and the focus is on building trust among users.

People like reading blogs/news about companies and participating in business related discussions on LinkedIn. If a company is actively updating their information on LinkedIn and provides readers with interesting blogs, sharing helpful articles with clear signposting back to the corporate website, then the chances of users clicking the company’s website are high. Currently, more than 2.6 Million companies have LinkedIn Company Pages.

LinkedIn has remained remarkably stable when it comes down to services offered. It also offers premium services that allows users to access more information and the ability to directly contact people in their 2nd or 3rd degree contact list. Doing this ensures that only interested users subscribe to develop networks thereby enabling companies to build required interest groups. LinkedIn’s API for commenting on news and articles is not available on third-party websites mainly to avoid random people spamming the website and ruining the healthy discussions on the website.

The Role Of Other Social Media Websites In Driving Corporate Website Traffic!

Micro-Blogging site Twitter, which known for its virality quotient pertaining to news discovery and delivery, is widely used by corporate firms as a news distribution media. Major changes that take place in corporate firms, breaking news and new deals  are spread through Twitter. But this hasn’t helped corporate firms in driving traffic to their site and Twitter’s share is just 14%, up from 4%  in 2011. Companies should definitely maintain their presence over the micro-blogging sites but news distribution is not the only thing companies need to pursue on social media.

Facebook’s share has decreased by nearly 50% over 2 years, its share has taken a beating and stands at 17%, down from 30% which indicates that its performance will continue to effect B2B corporate marketing. Facebook is a fun social networking site and B2B corporates don’t seem to find engaged users. Comparatively B2C firms have derived maximum benefits from its presence and Ad-campaigns on Facebook, due to direct interactions with their target customers.

Advertisements

Traffic derived from YouTube, Google Plus, Flickr are all negligible currently. YouTube continues to emerge as the benchmark for viral video marketing as video content is preferred by information seekers. B2C firms are bound to derive maximum benefits by designing informative video content about their product. Even B2B firms and corporates can attain consumer attention provided the content they offer is exciting enough.

Search giant Google’s social media front is progressing and lot of changes are being implemented to attract companies towards Google Plus. A Google Plus powered search engine is a possibility in the future which might replace the current search capabilities of Google. This might compel entire industries to shift their bases to the Google Plus platform.

1 COMMENT

  1. LinkedIn provides more specified solutions to its corporate clients as well as individuals looking to boost a strictly professional profile. With its free and monetized solutions it provides a much more efficient and effective experience compared to the other platforms. http://goo.gl/Xo4nnK

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Penalise Users Spreading Fake Information On TikTok And Facebook: Indian Government

The increasing fake news on Facebook or TikTok is only making the already complex situation worst for...

Fake Reviews Hurting Consumer Loyalty: Brands Urged To Stop With Shady Tactics!

You might be well aware of the increasing influence of Fake news on people, but have you thought about the impact of...

COVID-19 Triggers Rise In Unemployment in India: 50 Million Jobs Lost In Just 2 Weeks

The state of unemployment in India was never so bad as now. The country is now staring at the face of large...

Skype Trying To Replicate Zoom’s Success With Its New Feature!

It seems like the meteoric rise of the Zoom video conferencing app amid the work from the home situation caused by the...

Should Apple Take Advantage Of Disney’s Stock Crash And Acquire It?

The Covid-19 outbreak caused Disney’s stock to fall below $100 for the first time in the last one and a half year...

Covid-19 Thrusts Graduating Students From IIM and IITs Towards Uncertain Future!

The mayhem of the COVID-19 outbreak has been affecting all parts of the economy and now it has finally arrived at the...

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This