Referral traffic

Driving robust traffic to a brand's website is one of the prime objectives of any ad campaigns or promotional event run by marketers on various networks, if consumers or fan followers visit brand websites after viewing the ads and...

Numerous brands and other publishers are increasingly adopting social media networks like Facebook Inc. (NASDAQ:FB), Twitter Inc. (NYSE:TWTR) and LinkedIn Corp. (NYSE:LNKD) due to heavy user engagement and referral traffic through such sites. The social media titan with a massive...

LinkedIn Corp (NYSE:LNKD), Facebook Inc. (NASDAQ:FB) and Twitter are collectively responsible for 95% of visits to corporate websites from social media sites like LinkedIn, leading the pack. Corporate websites are boosting their presence on the world’s largest professional network,...