Facebook is losing its lustre among teens; they think Facebook is pretty outdated. A survey was conducted based on two groups of consumers aged 13-18 (Teens) and 19-25 (Young adults), to find out which social networking sites they preferred most. The social media sites on which the survey happened include Facebook, Twitter, Instagram, Tumblr, and Snapchat. Astonishingly, Tumblr and Snapchat were found to be more popular social media among teens and young adults, despite being newcomers, compared to the rest of the competitors.
Very entertainingly, Tumblr is pocketing all the teens and they believe that Tumblr is the best platform to share their innermost feelings, though it’s a petite comparison with Facebook. Tumblr hammers not only Facebook but also its photo-sharing site Instagram. A whopping 61% of teenagers and 57% of young adults are using Tumblr. On the other hand, Facebook is being used by 55% of teens and 52% of young adults.
The survey also points out that teens are not so interested in photo sharing the survey points, as Instagram showed only 21% of teens and 11% of young adults.
Guess those 140 characters are not engaging young users as just 22% of teens and 17 % of young adults are seen on Twitter.
It seems the photo-messaging app Snapchat doesn’t disappoint young users because it’s quite close to the already-established sites, it accounts for 13% of teens and 4% of young adults.
Interestingly, across the survey, we see young teens show more interest in social networking sites than young adults.
Teens want to be non-conformists, which has always been a tale of time. If it’s popular among adults (parents and family), they don’t think it’s cool anymore. What young users are looking out for is Animated GIFs and blogs. Is Facebook really boring to teens? Is the survey indicating Twitter’s magic word’s downfall in the near future? Is Facebook’s one billion gem going to waste?
It’s time to wake up and learn more about the choices of user preferences, or else these predecessors can easily lose their ground for newcomers. Moreover, Facebook can think over the Acquisition of Snapchat and Tumblr.
Well it’s not about asking. It’s about trying Tumbler which will help u if your target audience is youth & teen agers.
Has anyone leveraged Tumbler for their small biz and find it beneficial?