After 2 years when Motorola surrendered itself to Google Inc (GOOG) for $12.5 billion, the ‘duo’ is, apparently, set to début in the market with its first joint effort product – Moto X1. While all background support from Google, Motorola will kick-off the marketing campaign of its new ‘Smartpohone’ from today, reporting Ad Age. The design of upcoming ad, clearly has few signals not too difficult to understand. First, the Phone is made in USA and can be customized. Second, the name that could be read from the body postures of both the people in ad, signaling the name as “X1”.
“Smartphones are very different than other tech products a consumer owns. They’re closer to shoes or a watch. You carry it with you everywhere you go. Everyone sees what phone you’re carrying and they judge you on it. Yet, it’s the one thing you carry that’s the least customizable.” Says Brian Wallace, Motorola Marketing V.P.
However, Wallas denied to comment more on the phone or on the aspects that could be designed by users to have overwhelming personalized experience as claimed by him.
Few days back, we reported about a leaked image purported the upcoming Motorola Google secret phone, dubbed as Moto X. Now as the company is setting the launch pad its evident that the very smartphone could be the Moto X, out for real-time testing in secretive environment. The Smartphone is rumored to go for launch in early August.
Motorola Moto X1: What’s There In The Name ?
Motorola wants X1 to do exactly the same what Search did for Google. And, while riding on the back of Android innovator, the task doesn’t seem too hard. However, Motorola doesn’t want to risk anything and therefore, learning from all successful models, like Galaxy S, iPhone, Note, the company has decided to go with number with the name. Probably, Motorola is quite optimistic towards the success of upcoming Moto X1 and confident to see successors in the form of 2, 3, and 4 in future.
Success of Moto X is quite vital for Motorola and Google both. While its a matter of survival for the farther one, latter wants to crush self-created ‘Android Monster‘.
“However, Motorola doesn’t want to risk anything and therefore, learning from all successful models, like Galaxy S, iPhone, Note, the company has decided to go with number with the name”
Uhh, really? The “X” is a brand for Motorola as in “Droid X”. The number is included in most references to the Galaxy (more people call it their “S2, “S3” or “S4” than Galaxy from my experience … I even call my Captivate an “S1” to explain how old the darned thing is getting).
I think they’ll be fine.