Google Wants To Crush Samsung – An Android Monster Made By Google Itself !

Must Read

Google is immensely concern about the enormous growth of Samsung in Android space. And why not; Samsung is eclipsing Google by capturing almost half of global Android market beating all expectations of industry analysts. Google is quite aware about the potential ‘threat’ as Samsung could be more demanding with revenue share Google is generating through mobile ads using YouTube and Google Search.

Samsung is controlling 42.5% Android market and the number is bound to grow with higher penetration of Smartphone worldwide. Price conscious countries, like India and Indonesia, are seeing the highest adoption ever in Smartphone due to the availability of low-price Smartphone in the local market – majority of them manufactured by Samsung. In India, 87% growth was recorded in Smartphone shipments last year.

At ongoing MWC 2013, where most of the mobile giants and their Sr. executives are available, it’s an open debate among ‘Googlelers’ about measures need to be taken against Samsung to crush its exaggerated growth with Android OS. Most of the executives feel it’s time for Google to pay required push to other smartphone manufacturers like HTC, LG to place it at substantial position where they could challenge Samsung dominance.

Advertisements

More than 219 Million Smartphones were shipped in Q4 2012 alone; Out of which Samsung contributed 63.7 million Smartphones – almost every handset was powered by Android. The nearest competitor for Samsung in Android space Huawei managed to ship only 10.8 Million Smartphones during the same time. Undoubtedly, such gargantuan gap maintained by Samsung is itching Google as well as other Android Smartphone makers. It’s interesting to read that despite of identical processor, OS and chipset none of the Android Smartphone maker is able to challenge Samsung.

Google vs Samsung

In whole year 2012, market recorded 700.1 Million Smartphone sales, out of which 479 Million Smartphones were powered by Android – 68.5% market. Samsung shipped 215.8 million smartphones alone, and almost every handset was Android powered. This made the company to capture 30.8% global Smartphone market, the biggest share by a single Smartphone make, only to make Google more worrisome.

The story in Tablet segment is no different; In 2011 while Amazon was enjoying the supreme position with 34.5% Android Tablet market share, Samsung didn’t take much time displace e-commerce giant by leapfrogging it with 27.9% in 2012. Samsung grew primarily at the cost of Amazon, got shrined to 21.8% in 212, and Apple iPad.

Besides all above, Samsung’s latest debut in Digital Camera business by positioning Android powered ‘socially internet’ digital camera will only help to strengthen the company’s control over Android in market.

Google Wants To Crush Self-Created Android Monster

Google praised Samsung for penetrating Smartphone market largely leveraging upon Android which helped Google to boost its mobile-ad revenue. At the same time, the search giant is equally concerned about the constant growing influence of Samsung over Android ecosystem. Google feels Samsung has gained too much of power that could be channelized to renegotiate the revenue sharing terms. Android head Andy Rubin feels that Samsung could come hard over Google to shell-out higher percentage of revenue coming from mobile-ads Google Search mobile apps.

Advertisements

Currently, Samsung is enjoying around 10% coming from Google as revenue share. However, as Google is gearing up to focus more on other services as mobile app, like YouTube and Google Map, Samsung is exploring its chances. That’s not all; Andy feels that Samsung could table few other conditions, like an early access to Android latest versions, which could help the Korean electronics giant to boost its market share effectively.

Though, Samsung never disclosed exact revenue figures came from Android, but several industry analysts mark it as nearly $60 billion in 2012.

But, situation didn’t boil down all of sudden for Google. The Android maker has been monitoring Samsung’s spectacular growth for last few quarters in Android space. Latest, Motorola-Mobility acquisition is a result of such ‘debate and discussion’ inside Google. While market is flooded with the news of “Google X Phone” development, Samsung upped the ante by partnering with Intel for Tizen OS and Microsoft for Windows Phone 8 OS.

Interestingly, Google is still trying to play safe as all executives prefer to remain tight-lipped over the issue. Meanwhile, Google has said it won’t adopt any unethical favoritism towards Motorola for pushing – or I would say crushing Samsung rather – Android under its belly.

2 COMMENTS

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

The Advantages of Java Logging

If you're a fan of Java logging, you already know that there are three main types, Log4j,...

Jio Postpaid Plus Plan Offers Free Netflix And Amazon Prime To Give Airtel and Vi Run For Their Money?

The just launched Jio Postpaid Plus plan is making heads turned. Just when you think Mukesh Ambani led...

TikTok Oracle Deal: China is Not Happy

Beijing is not at all happy with how the TikTok-Oracle deal panned out! In an editorial, Global Times, the...

TikTok Oracle Deal: Confusion, Contradictions and Quest for Control

Another day Another verbal volley. TikTok Oracle deal saga continues. The tug-of-war with the back and forth statements surrounding...

5 Common IT Infrastructure Management Issues You Must Resolve Today!

Your IT infrastructure supports your entire operation, but there are many struggles departments have difficulty identifying and overcoming. One of the biggest...

TikTok Oracle Deal: No Technology Transfer, No Ownership, Rest All Is Fine

The brouhaha around TikTok and the US administration simply refuses to subside. In the ensuing see-saw of developments, ByteDance...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This