Ecommerce In India: Integrated Campaigns Increase Email Marketing Conversation Rates !! [Report]

Must Read

Marketers considered Email and social media marketing as most effectual customer engagement channels. It is just like we say some things just go better together. That’s why integration of social media with email marketing sees hike this year. To add, SMS integration with social media and email marketing too can do wonders. This can give your customers the ability to spread your messages on their own terms.

Also, marketers believe that this year about 50% of the customers will view the email marketing messages on their mobile, but unfortunately only 40% of the marketers are ready for the mobile marketing strategy. Its also said that consumers who receive brand updates/offers on email (42%) show more interest to purchase than those who receive in SMS (33%).

Octane Research, “Spark the Surge: India e-Marketing Outlook 2013”, says that marketers in India are more focused on engaging customers through content and techniques. When the respondents were asked about their digital spending this year – social media and Email marketing gained more budgets. The investment plans in these streams of marketing are the clear indications of their importance this year.

Advertisements

The report observed that nearly 91% of the Indian marketers believe that integrated marketing campaigns can have an impact on the rate of conversations out of this, almost half of the marketers believe that integrated campaigns would have a significant impact as opposed to around 41% who see a more moderate impact.

Impact of integrated campaigns(Email, social media and SMS)

In addition, about 47% of the Indian marketers this year revealed that they use analytics software to track the success of their marketing campaigns, followed by 21.71% of the respondents who simply go by the rates of their Email campaigns and another 21.71% of them who calculate success based on the ration of the user registrations gained through a particular Email campaign. Close to 11% of the marketers either do not keep a track themselves or leave the tracking to their ESP.

This time marketers have revealed that they plan to invest more in Email/mobile marketing. 35% of Indian marketers plan an increase more than 11% in their budgets towards e-Marketing. Marketers planning to increase budget by 51% or above have almost doubled YOY from 2011 (from 2% to 3% in 2012 to 6% in 2013).

Increase in the budget for Email/SMS in 2013

Coming to the frequency of Email/SMS campaigns, “once a week” mailing has seen the most significant increase of 13.5% from 2011 to 2013 while all other mailing frequency patterns have kept steady over the past three years.

Interestingly, with a decline in the role of IT in ensuring Inbox delivery and the rise in partnerships between company IT/Marketing departments and professional ESPs, the continuity in a steady trend towards dependence of companies on the professional Email service providers. Over 55% of the respondents have such partnerships in place with ESPs indicating a 5% increase YOY.

Advertisements

1 COMMENT

  1. m_msolution Hello! We run a site that does custom reviews, promotions, and article for products and services. Contact me for details.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Ajit Doval Bears Down On Digital Payment Platforms in India

The grass really isn’t always greener on the other side. With the hoopla and convenience that Digital...

Facebook Spying On Instagram Users Through Camera: Claims A Recent Lawsuit

When it comes to privacy, the Mark Zuckerberg led social media behemoth Facebook Inc. (NASDAQ: FB) always manages to land itself in...

US Bans TikTok And WeChat: Oracle Deal Fails To Excite Trump

Amidst all the news about TikTok's proposed IPO in the US and Oracle deal, this news is no less than a surprise....

TikTok IPO In US: The Injection Of Trust To Clinch Trump’s Confidence?

What started with the ban on TikTok could end with TikTok IPO in the US. TikTok is leaving no...

White Collar Employees Suffer The Worst: 6.6 Million Jobs Lost in India During May-August

When the coronavirus spread all over the world rapidly, apart from record death tolls, the other significant damage it did was to...

Apple Online Store In India Is A Kind Of Big Deal

After all rumours, speculations, debates and discussions online, as well as offline, Apple store in India is finally becoming a reality now....

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This