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Ecommerce In India: Integrated Campaigns Increase Email Marketing Conversation Rates !! [Report]

Increase in the budget for Email/SMS in 2013
Marketers considered Email and social media marketing as most effectual customer engagement channels. It is just like we say some things just go better together. That’s why integration of social media with email marketing sees hike this year. To add, SMS integration with social media and email marketing too can do wonders. This can give your customers the ability to spread...

Twitter Hashtags Can Drive Mobile Marketing Opportunities !! [Report]

I think hashtags are_study
In September 2007 #Hashtags went live from the very month till date this feature is doing great. Hashtags are also widely recognized, with the five most notable Twitter hashtags generating upwards of 11.7 million mentions over the last year. Did you ever think that hashtags could drive mobile marketing ?According to a new survey by programmatic ad platform RadiumOne, hashtags were used to...

59% Of Users Worldwide Are Comfortable With Mobile Web And App Advertisements: [Report]

Mobile advertising is now among the most preferred ways to connect with wider audiences. Just two months before, Gartner reportedly estimated that the mobile ad expenditure would touch US$11.4 billion figure by the end of this year, up from $9.8 billion in 2012. More importantly, the revenue from mobile ads is estimated to surpass $24.6 billion figure in 2016.Undoubtedly,...

Why Should Marketers Focus On Social Media Mobile Marketing ?

Mobile can help you to manage social media activities despite of your busy schedule and helps in maintaining good social media reputation.Social marketing is one of the trending marketing strategies these days also. Its also true that, one can’t just stick with your computers all day long to access these social channels. Mobile could be a best vehical...

Facebook Mobile Marketing: The Do’s And Dont’s?

Facebook-Mobile-marketing
Facebook is entirely focusing on mobile users, its recent moves like launching new apps for mobile facebook users, new timeline for mobile etc have evidently proved it. Brands leveraging on Facebook mobile marketing often commit few mistakes, by which they can lose their customers permanently. The infographic below points out mistakes which are often done while mobile marketing; it also suggests how to...

Increasing Use Of Location-Based Ads To Boost Mobile Messaging Ad Spend: To Reach $7.4 Billion By 2017

'Mobile advertising' has become one of the important subject that really deserves a lot to focus especially in the today's digital marketing world. At present, advertisers are looking for various forms of mobile marketing that are available for advertising, and mobile messaging is one of them. According to market analysis firm--Juniper Research--, advertising spend on mobile messaging will reach...

Still 51% Of Companies Are Not Willing To Integrate Mobile Into Marketing Campaign: [Survey]

Mobile devices are significantly increasing day-over-day and indeed, it’s the need of the time to optimize the websites  for mobile platform. Despite of this, just 49% of companies are considering to integrate mobile into their wider marketing activities, whereas for 35%, the integration is just basic, reported by Econsultancy.Does Organizations Have Really A Strategy To Integrate Mobile Into Broader...

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YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

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