Still 51% Of Companies Are Not Willing To Integrate Mobile Into Marketing Campaign: [Survey]

Must Read

Can CBD Gummies Be Beneficial For College Students?

College students often feel more pressure than they have ever—or will ever—feel in their entire lives. Many students are...

What is the Value of Auditing a Marketing Campaign?

As a general rule, reviewing business best practices is not considered an exciting task. Rather, most business leaders would...

After Facebook And LinkedIn, Clubhouse Suffers A Data Breach!

After Facebook and LinkedIn's massive data leaks, now another data breach is making the rounds on the news! According to...

Mobile devices are significantly increasing day-over-day and indeed, it’s the need of the time to optimize the websites  for mobile platform. Despite of this, just 49% of companies are considering to integrate mobile into their wider marketing activities, whereas for 35%, the integration is just basic, reported by Econsultancy.

Does Organizations Have Really A Strategy To Integrate Mobile Into Broader Marketing?

Just 49% of companies (responded during survey) are interested to integrate mobile into their broader marketing campaign. Among these, 35% believes that mobile integration is very basic, while just 14% are more serious about integrating mobile into their marketing campaign. On the contrary, 51% companies (respondents) are not willing to adopt the mobile platform for their marketing campaign.

Advertisements

How Companies Are Using Mobile Channels For Brand Interaction? 

How companies are really interacting to their clients for brand promotions, is interesting.  50% of companies encourage their customers to interact with their brand using QR codes; on the other hand, 35% have created their mobile apps for the clients.

Optimization of emails for mobile is also an important part of the strategy to interact with clients on mobile platform, but the involvement of marketers is quite low, just 29%. However, there are also some other ways to interact with client on this platform such as location based marketing, SMS, MMS  and even near-field communication (NFC).

How Marketers Are Engaged With Different Types Of Mobile Marketing?  

It’s epochal to know how companies are likely to take part in different types of mobile marketing for promoting their business. 35% of companies are engaged with mobile search marketing, followed by push notification, mobile display advertising (banners) and advertising on apps with 27%, 25% and 22% respectively. Just 12% of companies (those integrated mobile for marketing campaign) use mobile display advertising (video) for their campaign.

Advertisements

It’s pretty clear how mobile integration is important for marketing campaigns. Ironically, over half of the companies around the world are ignoring to accept such platform for the promotion of their business. However, some companies are held back due to some organizational issues, but some are trying different stunts for the their marketing campaigns such as optimizing emails for mobile platform and mobile apps rather than of using QR codes.

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Starting 2022, Paytm Payments Bank Will Let You Make Cross-Border Transactions!

Paytm's digital banking offering aka Paytm Payments Bank or PPB is all set to make their customers’ lives a...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one of the...

More Articles Like This