Increasing Use Of Location-Based Ads To Boost Mobile Messaging Ad Spend: To Reach $7.4 Billion By 2017

Must Read

‘Mobile advertising’ has become one of the important subject that really deserves a lot to focus especially in the today’s digital marketing world. At present, advertisers are looking for various forms of mobile marketing that are available for advertising, and mobile messaging is one of them. According to market analysis firm–Juniper Research–, advertising spend on mobile messaging will reach $7.4 billion over next five years. However, it sounds bizarre, but the growth is expected to be driven by dramatic upsurge in the use of location-based SMS advertising.

However, the location-based SMS advertising module has created a privacy  fear in the mind of consumers, but operators are extremely conscious about this matter. They are offering number of schemes for consumers and it’s upon the consumers which types of offer they opt.

There’s more probability for advertisers to make their contents reachable to consumers on mobile messaging ads format, but on the other formats, there is higher chance of contents to be escaped from consumers sight. Advertisers are familiar with the fact that there’s a higher probability that the message will be opened by consumers, even if unsolicited.

Advertisements

For advertisers, mobile messaging mode for ads spend is a simple, cheap and effective way of reaching to consumers. I have already explained that how mobile optimized sites are more promising for m-commerce opportunity. Advertisers are more likely to optimize their websites for mobile platform due to an increasing opportunity on this platform.

As the popularity of local-based ads spend is increasing, marketers are targeting to specific consumers. It’s pretty clear that SMS advertising is one of the cost effective forms of mobile advertising and that’s why, advertisers are choosing the mobile message campaign to make their wallet little bit lighter.

Recently, I have already discussed that mobile payments would grow by four-folds to $1.3 trillion over next five years. The mobile payment growth will be driven by the sales of physical goods. Undoubtedly, an increasing demand of NFC device since last couple of years is going to play a crucial role in the sales of physical goods, which are expected to account 54% of the total mobile payments by 2017.

It’s clear from above discussion that advertisers will likely to prefer mobile messaging format for marketing due to higher users-reachability and cost effectiveness.

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Advertisements

Latest News

TikTok Oracle Deal: China is Not Happy

Beijing is not at all happy with how the TikTok-Oracle deal panned out! In...

TikTok Oracle Deal: Confusion, Contradictions and Quest for Control

Another day Another verbal volley. TikTok Oracle deal saga continues. The tug-of-war with the back and forth statements surrounding...

5 Common IT Infrastructure Management Issues You Must Resolve Today!

Your IT infrastructure supports your entire operation, but there are many struggles departments have difficulty identifying and overcoming. One of the biggest...

TikTok Oracle Deal: No Technology Transfer, No Ownership, Rest All Is Fine

The brouhaha around TikTok and the US administration simply refuses to subside. In the ensuing see-saw of developments, ByteDance...

Tesla in Making Moves To Have Presence In India: Scope Of Electric Vehicles In The Country

The wait for seeing Tesla in India may get over soon. Indian citizens can now brace themselves for soon being able to...

Android Users Beware: Your 2FA Code Can Be Stolen By Hackers Now

If you are someone who makes use of two-factor authentication, aka 2FA, to add that extra layer of security on logins and...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This