‘Mobile advertising’ has become one of the important subject that really deserves a lot to focus especially in the today’s digital marketing world. At present, advertisers are looking for various forms of mobile marketing that are available for advertising, and mobile messaging is one of them. According to market analysis firm–Juniper Research–, advertising spend on mobile messaging will reach $7.4 billion over next five years. However, it sounds bizarre, but the growth is expected to be driven by dramatic upsurge in the use of location-based SMS advertising.
However, the location-based SMS advertising module has created a privacy fear in the mind of consumers, but operators are extremely conscious about this matter. They are offering number of schemes for consumers and it’s upon the consumers which types of offer they opt.
There’s more probability for advertisers to make their contents reachable to consumers on mobile messaging ads format, but on the other formats, there is higher chance of contents to be escaped from consumers sight. Advertisers are familiar with the fact that there’s a higher probability that the message will be opened by consumers, even if unsolicited.
For advertisers, mobile messaging mode for ads spend is a simple, cheap and effective way of reaching to consumers. I have already explained that how mobile optimized sites are more promising for m-commerce opportunity. Advertisers are more likely to optimize their websites for mobile platform due to an increasing opportunity on this platform.
As the popularity of local-based ads spend is increasing, marketers are targeting to specific consumers. It’s pretty clear that SMS advertising is one of the cost effective forms of mobile advertising and that’s why, advertisers are choosing the mobile message campaign to make their wallet little bit lighter.
Recently, I have already discussed that mobile payments would grow by four-folds to $1.3 trillion over next five years. The mobile payment growth will be driven by the sales of physical goods. Undoubtedly, an increasing demand of NFC device since last couple of years is going to play a crucial role in the sales of physical goods, which are expected to account 54% of the total mobile payments by 2017.
It’s clear from above discussion that advertisers will likely to prefer mobile messaging format for marketing due to higher users-reachability and cost effectiveness.