Facebook Mobile Marketing: The Do’s And Dont’s?

Must Read

Google Just Got Super Smart: Launches The Knowledge Graph

If there is one product on the Internet that has had absolutely no competition whatsoever, it is Google Search....

What Everyone Ought To Know About Social Bookmarking

As a marketer, you might be wearing different hats in your startup. Strategizing content, Executing SEO activities, drawing a social media...

E-Commerce Industry In India Worth $13.5 Billion In 2014: Will Cross $16 Billion In 2015

According to the latest report by IAMAI and IMRB International, the eCommerce industry in India reached a value of INR 81,525...

Facebook is entirely focusing on mobile users, its recent moves like launching new apps for mobile facebook users, new timeline for mobile etc have evidently proved it. Brands leveraging on Facebook mobile marketing often commit few mistakes, by which they can lose their customers permanently. The infographic below points out mistakes which are often done while mobile marketing; it also suggests how to avoid it.

Few points from the infographic, to be considered:

  • It’s said that Promoted or standard Facebook posts can generate more clicks by mobile Facebook users. And according to the research, promoted posts generates 13 times more clicks by mobile users.
  • But do not force users to log in to Facebook through mobile to access promotions as it creates problem for quick entries.
  • Avoid images, posts or upadtes designed for desktops users, it do not actually fit to mobile sometimes and users may have to zoom in several times to get a clear view.
  • About 66% of respondents are disappointed if they get bad mobile experience with their brand of choice. At the same time, 52% of users do not engage with brands with the same issue. while, 67% of customers purchase a product from a brand with good mobile experience.
  • Usage of smart apps which provide access to multiple social media platforms is a better idea than displaying a tiny gallery of friends while giving users the option to share.
  • Web forms designed for viewing through desktops are reduced in size to fit mobile screens, reduces entry levels. Often these forms are so tiny that one needs a magnifying lens to view them.

The Infographic below is the graphical representation of how to avoid such blunders.

Advertisements

Facebook-Mobile-marketing

Infographic courtesy: THUMBPRIZE

1 COMMENT

  1. Is it possible to promote a post to mobile only? That is, without having it appear on your desktop Page? With different optimization settings, couldn’t a mobile ad look odd to a Fan reading on a PC?

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Jio Free Talk Time Offer: Enjoy 300 Minutes Per Month Without Recharge!

The Jio free talk time offer is much appreciated at the time when companies and individuals are doing their...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one of the...

More Articles Like This