Facebook is a popular social media platform where users spend a lot of time in communicating with their relatives and friends. It has a more convenient, convincing and visually interesting interface that other social networking platforms lack.
Facebook knows to magnetize its users, a study says, 21% of users on Facebook use the site from 3 years to less than 5 years, 26% of them use from 2 years to less than 3 years.
Also, Facebook’s mobile user base is increasing and is indeed becoming dominant. Mobile ad revenue is growing quickly too.
It made around $306 million from mobile ad revenue, as well as receiving $256 million from payments and other charges. Interestingly, Facebook’s mobile revenue accounted for 23% of overall advertising revenue in Q4. While, Facebook mobile user base accounted for 50% of total user base. That is, Facebook has roughly 618 million mobile users.
But how are Facebook mobile users interacting with the social network from their smartphones? A comprehensive study by Facebook and IDC gives the answer. The study observes the most popular activities of Facebook mobile users and how they used Facebook mobile often and many relevant things pertaining to them.
The report says that the number of smartphone owners is quickly growing. Last year, there were 155.1 million smartphone users in the U.S., which should have been risen to 181.4 million by the end of this year and 222.4 million by 2017. Also, majority of them in this category check Facebook from their phone.
Insights from the study
Facebook and IDC together polled 7,446 iOS and Android users, who were aged between 18 and 44 years old, in which 70% of them used Facebook’s mobile application (61% used it every day), records the report.
Even though most people used their phones to connect with friends, they said that Facebook was most useful for staying in touch with members of their community.
Facebook was found to be the third-most popular activity on mobile, with 78% saying they used the phone to check email and 73% using it for web browsing.
Interestingly, two out of four respondents agreed that they check Facebook from their phone when they watching movies while, two percentage points less (48%) when they’re at the gym.
Coming down to time, 89% of users aged between 18 and 24 years in the survey said they check their phone (smartphone) within 15 minutes of waking up.
On average, respondents spent 32 minutes, 51 seconds per day on Facebook — 41.6 minutes on the weekend and 19.5 minutes on weekdays.
On the per day basis, 16.4 minutes per day is spent in checking News Feed, 9.5 minutes messaging, 6.6 minutes posting status updates and photos.
When respondents were asked as what motivates them to check Facebook so much? 25% of respondents in the study said that they checked News Feed as they were curiosity. Also, 20% said that was the same reason why they also checked their Instagram feed. While, 34% of respondents said posting to Instagram made them feel excited.
Checking Facebook on-the-go was popular in activities such as News Feed (82%), respond to comments/post comments was the second most popular activity, followed by posting status updates (38%).
Surprisingly, posting pictures/videos seemed to be the least popular activities for on-the-go users (15%).