Samsung Smartphone Sales To Make A New Record In Q1 2013: But It’s Not A Good Sign For It !!!

Must Read

Samsung smartphone sales in Q3 2013 are expected to reach record level. In Q1 2013, Samsung Electronics (KRX:005930) is estimated to sell 70 million smartphones, and more importantly, the company would ship 25 million smartphones in every month this year. However, the number of smartphones to be sold in Q1 2013 by the South Korean company is greater than what it sold in the last quarter, comprising holiday season. It’s true that smartphone sales surge in holiday season, as people use to buy the device for gifting others.

Generally, it has been noticed that the sales of smart devices decline in the quarter, following holiday season. But this time, Samsung Electronics (KRX:005930) is going to break all myths. Undoubtedly, last year was really a sensational year for the Galaxy lineup maker from financial standpoint. But whether you believe or not, the company is currently lagging a little in the first three months of this year, while considering its ultimate target for selling smartphones in 2013.

Samsung Smartphone Sales To Reach All Time Highest In A Single Quarter

Apparently, even Samsung’s officials also predicted the demand of smartphones and tablets would mount down due to weak seasonality, in comparison to the previous quarter. For a while, if we trust the estimation from the Hong Kong-based market research firm Counterpoint Research, 70 million smartphones in a fiscal quarter wouldn’t be impressive for Samsung, as it has planned to ship 390 million smartphones this year. Of course, the targeted figure for this year is quite higher than the company’s 228 million smartphone shipments in entire 2012. Without making any argument, we should accept that the Samsung is still the largest smartphone vendor in the world, sold more than 63 million smartphones in Q4 2012 alone.


Samsung smartphones sales

Samsung Electronics Co., Ltd.’s Operating Profit Would Reach To Only $7.7 Billion

Counterpoint Research also estimates that the operating profit of Samsung Electronics would reach to $7.7 billion in Q1, 2013, down from $8.27 billion in the last quarter. It’s clear that the Korean mobile handset maker wants to win the race in terms of sales, rather than in terms of revenue. Samsung’s strategy, cutting the price of its smartphones in order to keep sales at peak, would be one of the reasons that would cause a dip in its operating profit.

Despite, Samsung’s smartphone market share is expected to see a significant jump, from 32% in Q4 2012 to 35% in Q1 2013. The Galaxy smartphone maker will dominate in terms of smartphone sales in Q1 2013, followed by Apple, which will remain at second position with 21% market share, up from 17% in Q4 2012. On the other side,  ZTE, Huawei and LG would be at third, fourth and fifth position with 4.6%, 4.4% and 4.3% market share respectively in the same quarter.

Undoubtedly, 70 million unit shipments in a single quarter is a big thing. But the question is; Could Samsung achieve milestone of 390 million units figure this year with the same pace? However, this year, the South Korean company is betting big on its Galaxy S4 smartphone. The company has planned to sell more than 10 million Galaxy S4 devices every month. However, Samsung hasn’t launched any high-end smartphone this quarter. While it’s one of the most demanding smartphones–the Galaxy S4–would debut in the market in next quarter. In addition, the company is expected to launch next iteration of its Galaxy Note 2 later this year. In simple words, if Samsung wants to beat its own target, definitely it would have to put some extra efforts.


Please enter your comment!
Please enter your name here

Latest News

The Advantages of Java Logging

If you're a fan of Java logging, you already know that there are three main types, Log4j,...

Jio Postpaid Plus Plan Offers Free Netflix And Amazon Prime To Give Airtel and Vi Run For Their Money?

The just launched Jio Postpaid Plus plan is making heads turned. Just when you think Mukesh Ambani led...

TikTok Oracle Deal: China is Not Happy

Beijing is not at all happy with how the TikTok-Oracle deal panned out! In an editorial, Global Times, the...

TikTok Oracle Deal: Confusion, Contradictions and Quest for Control

Another day Another verbal volley. TikTok Oracle deal saga continues. The tug-of-war with the back and forth statements surrounding...

5 Common IT Infrastructure Management Issues You Must Resolve Today!

Your IT infrastructure supports your entire operation, but there are many struggles departments have difficulty identifying and overcoming. One of the biggest...

TikTok Oracle Deal: No Technology Transfer, No Ownership, Rest All Is Fine

The brouhaha around TikTok and the US administration simply refuses to subside. In the ensuing see-saw of developments, ByteDance...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This