71% Of Smartphone Owners Research Products On Their Mobile Handset: [Study]

Must Read

Free Netflix in India: A Result of Slow Growth In Q3 2020?

Netflix is testing a new strategy that could lead to free Netflix in India. The online streaming...

Reliance Jio Set To Blitz The 5G Smartphone Market With Jaw-Dropping Price

Cometh the revolution, cometh Reliance. This time the price of 5G smartphones under the radar of Reliance.

Apple iPhone 12: Not For India And You Must Not Fall Prey To Apple’s Marketing Machine

The cat is out from the bag, finally! Apple iPhone 12 has launched in the most sophisticated...

Smartphone is now more than a ‘calling and texting’ device. As smartphones are spreading out, with similar fashion, mobile searching, shopping and payment are now becoming a part of our daily life. A study conducted over 2,000 respondents in the U.K, Germany, France and Sweden by a market research firm—Tradedoubler— to understand the commercial behavior of smartphone owners has revealed that after researching the products on mobile handsets, 38% of smartphone owners use to purchase the product ‘In-Store’, while 25% make the purchases on their smartphone.

Prior to the purchase, more than two-third (71%) of smartphone owners research products on their mobile, among them, 32% of owners use to search the products weekly. Interestingly, 41% smartphone owners (respondents) use to access their mobile handset half the time at ‘In-Store’ as they generally use to do on outside shopping.

The study suggests that high-street retailers need to focus on engaging ‘In-Store’ mobile users to encourage them to make purchase from ‘In-Store’ rather than viewing m-commerce as an entirely separate channel.

Advertisements

At present,  ‘In-Store’ retailers need to offer free Wi-Fi access to their customers and also, they need to optimize their websites for mobile platform. Of course, Wi-Fi will prompt users to visit web pages frequently and they can also see the reviews of the products what they are considering in the store. By offering free Wi-Fi to customers, In-Store retailers could easily overwhelm customers rather than other conventional ways.

Over 30% of respondents (participated in study) preferred to research the products (especially related to events, music, clothing and accessories, train tickets, holidays and hotels, and consumers electronics) on their smartphone prior to make purchase. On the other hand, more than 20% had already used their mobile to research for books, entertainment, flights, cosmetics and cars purchases.

Apparently, ‘In-Store’ users are more likely to search for  location-based offers, vouchers availability and better price option elsewhere. Moreover, 42% of in-store researchers are interested to know the better priced alternative, while 16% and 19% are looking for location-based offers and searching for vouchers respectively.

According to another survey, 74% of smartphone users are more likely to have text or emails from retailers while they are using ‘In-Store’ Wi-Fi. In present scenario, retailers have exigency to focus on the some precision tools for mobile platform in order to enhance in-store experiences for customers.

Anyway, we can’t ignore the importance of smartphones at In-Stores and definitely, retailers should emphasize on providing better mobile experiences to smartphone users related to the products.

Advertisements

via: Econsultancy

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Can Facebook Be Trusted For Newly Announced Hosting and Shopping Services?

Every coin has two sides. For Facebook Inc. (NASDAQ:FB), the positive side says that it has launched...

When the Going Gets Tough, the Tough Gather Online

Tech shows; we all know them, love them, and wish we could get to them. Unfortunately, that's not always possible. Or is...

Flipkart, Amazon Hurtle To Secure Their Slice in Aditya Birla Fashion

The battle conch for the festive season has already been blown. Now in a bid to take control of a new frontier,...

Jio Pages: The Indian Browser Reliance Is Betting On Now!

Looks like Reliance wants to establish Jio as a synonym of technology. After launching a fleet of Jio products in the last...

Less Than 5% Internet Users In India Have Netflix Subscription

The third-quarter earnings report of Netflix is out; The streaming giant beats the Wall Street expectations in terms of revenue but fell...

Free Netflix in India: A Result of Slow Growth In Q3 2020?

Netflix is testing a new strategy that could lead to free Netflix in India. The online streaming giant is exploring options to...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This