71% Of Smartphone Owners Research Products On Their Mobile Handset: [Study]

Must Read

Zomato Sets Eyes On $10.2 Billion Online Grocery Delivery Market in India

The 21-day nationwide lockdown imposed in India due to the Covid-19 outbreak fueled a massive change in...

Billionaire Mark Cuban’s Invaluable Advice for Startups in Crisis!

In an interview with CNBC last week, owner of NBA’s Dallas Mavericks, Mark Cuban, spoke out about...

Over 13.6 Crore Jobs in India Would Be Lost Due to Coronavirus Outbreak!

The 21-day lockdown induced by the deadly outbreak of the Covid-19 has completely dismantled and disrupted the...

Smartphone is now more than a ‘calling and texting’ device. As smartphones are spreading out, with similar fashion, mobile searching, shopping and payment are now becoming a part of our daily life. A study conducted over 2,000 respondents in the U.K, Germany, France and Sweden by a market research firm—Tradedoubler— to understand the commercial behavior of smartphone owners has revealed that after researching the products on mobile handsets, 38% of smartphone owners use to purchase the product ‘In-Store’, while 25% make the purchases on their smartphone.

Prior to the purchase, more than two-third (71%) of smartphone owners research products on their mobile, among them, 32% of owners use to search the products weekly. Interestingly, 41% smartphone owners (respondents) use to access their mobile handset half the time at ‘In-Store’ as they generally use to do on outside shopping.

The study suggests that high-street retailers need to focus on engaging ‘In-Store’ mobile users to encourage them to make purchase from ‘In-Store’ rather than viewing m-commerce as an entirely separate channel.

Advertisements

At present,  ‘In-Store’ retailers need to offer free Wi-Fi access to their customers and also, they need to optimize their websites for mobile platform. Of course, Wi-Fi will prompt users to visit web pages frequently and they can also see the reviews of the products what they are considering in the store. By offering free Wi-Fi to customers, In-Store retailers could easily overwhelm customers rather than other conventional ways.

Over 30% of respondents (participated in study) preferred to research the products (especially related to events, music, clothing and accessories, train tickets, holidays and hotels, and consumers electronics) on their smartphone prior to make purchase. On the other hand, more than 20% had already used their mobile to research for books, entertainment, flights, cosmetics and cars purchases.

Apparently, ‘In-Store’ users are more likely to search for  location-based offers, vouchers availability and better price option elsewhere. Moreover, 42% of in-store researchers are interested to know the better priced alternative, while 16% and 19% are looking for location-based offers and searching for vouchers respectively.

According to another survey, 74% of smartphone users are more likely to have text or emails from retailers while they are using ‘In-Store’ Wi-Fi. In present scenario, retailers have exigency to focus on the some precision tools for mobile platform in order to enhance in-store experiences for customers.

Anyway, we can’t ignore the importance of smartphones at In-Stores and definitely, retailers should emphasize on providing better mobile experiences to smartphone users related to the products.

Advertisements

via: Econsultancy

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Facebook Messenger Desktop App: The Rise Of Zoom Has Caught The Attention Of Zuckerberg?

Facebook Messenger Desktop app is making waves, and all because of an unexpected and sudden rise of...

A New Coronavirus Scam Is So Lucrative That People Are Falling Prey To Scammers Easily!

Fraudsters are out once again to steal your money and this time they are banking on a new Coronavirus scam.

What Businesses Need to Know About the Instagram Algorithm in 2020

Every social media platform, whether it’s Facebook or Instagram, is driven by an algorithm that controls the content exposure. This is the...

GRE And TOEFL Exams Now Will Be Undertaken From Home: Will Covid-19 Redefine Education Sector?

The sudden outbreak of the deadly pandemic Covid-19 has forced the existing education systems around the world to now rely on digital...

Over 13.6 Crore Jobs in India Would Be Lost Due to Coronavirus Outbreak!

The 21-day lockdown induced by the deadly outbreak of the Covid-19 has completely dismantled and disrupted the entire job market in India....

India Is Losing $4.6 Billion Due To Lockdown Every Day [REPORT]

The amount of havoc the Covid-19 outbreak and all the measures that have been imposed in place to curb it wreaked on...

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This