Mobile Ad Spend Still Accounts For 10-15% of Total Digital Ad Spends In India [REPORT]

Must Read

Skeletons in the Closet? Google-Facebook Involved in Secret Online Advertising Deal

If you can’t beat ‘em, join ‘em. And when two titans happen to decide upon an alliance,...

A Majority of Web Professionals Prefer WordPress For Building Websites [STUDY]

The advancement in technology and network infrastructure has triggered an unprecedented competition among web professionals, who are willing to launch...

Smartphone Resale Value: Depreciation Is Surprising Enough [REPORT]

It's a tad cliché and true that smartphones have permeated every sphere of our life. The ceaseless...

The number of internet users in India is growing at a rapid rate, thank to the recent penetration by smart devices. Smartphone and tablet adoption is on a rise, which has paved the way for marketers – who are now able to use this trend to their advantage and promote their brands. Prior to this recent development, advertising was confined to traditional media such as billboards, newspaper ads, etc.

Mobile Marketing

Marketers saw these recent developments as an opportunity to take marketing to the next level. According to a recent report by Mobile Marketing Association (MMA), the mobile ad spend figure in India is Rs. 300 crore in 2013, which was higher than expected growth of Rs. 250 crore. Mobile ad spends are slated to grow over 43% to reach Rs. 430 crore in 2014.

Taking Mobile Marketing To The Next Level

The increasing popularity of smartphones among the Indian people, the fall in the price of high speed data plans i.e. EDGE (GSM 2.5) and 3G – has made the average Indian consumer more active on the internet than ever before. Local smartphone and tablet vendors, with their low-cost products have made it possible for almost everyone to own a smartphone. Marketers can now reach these consumers with video, audio or gaming content on their phones in a very personalized manner. Many marketers have developed smartphone apps that can be used to browse through their product categories, make purchases, give feedback, alert customers about upcoming products and offers based on his/her preferences. Prior to smartphone penetration, mobile advertising was driven mainly by SMS and IVR. The overall ad spends on digital medium are pegged in the range of Rs. 2750 crore – Rs. 3000 crore, which implies that mobile spends are roughly 10-15% of all digital spends. By 2015, out of the 33 crore Indians who would be accessing the internet, mobile- and PC-based traffic would be 38 per cent while mobile-based access alone is expected to contribute to 41 per cent traffic.

Advertisements

Not Without Challenges

Although lucrative, this market is not without challenges; Indian consumers are just about getting comfortable with technology. Given that consumers use mobiles to make daily lives simpler, bombarding a consumer’s cell phone with advertisements may hinder the progress of using mobile and act as a deterrent to their main needs. So it is now up to the marketer to either use the technology to aid consumers in their lives or use it as an advertising channel. When it comes to furthering the growth of the medium, marketers should understand that content plays a very important role in engaging existing consumers and attracting new ones.

Source: MMA

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

How Mobile Is Becoming A Catalyst Of Online Gambling Market Growth

The global online gambling market is now one of the biggest and it is expected to grow...

“Open Up Cambridge Analytica, It’s CBI At the Door!”

Among all the establishments ensnared in deplorable acts, Cambridge Analytica has steadily climbed the ladder of infamy. The roots of its malice...

Smartphone Resale Value: Depreciation Is Surprising Enough [REPORT]

It's a tad cliché and true that smartphones have permeated every sphere of our life. The ceaseless tech breakthroughs have led to...

Reliance-Future Deal Is Approved By SEBI But Biyani May Not Be Happy With It!

Despite Amazon trying its best to stick a fork between the Reliance-Future deal, the Indian market regulator SEBI has finally given the...

Skeletons in the Closet? Google-Facebook Involved in Secret Online Advertising Deal

If you can’t beat ‘em, join ‘em. And when two titans happen to decide upon an alliance, there are bound to be...

The Sudden Reappearance of Missing Jack Ma Leaves People Guessing About Many Things!

Jack Ma was preparing to publicly float Ant Group - what was billed to be the largest IPO in the world in...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This