At present, users are nostalgic to own traditional PCs and notebook, but they are more enamored to own smartphone and Tablets. And that’s why, the shipments of these devices (smartphone and Tablet) are increasing with galloping pace day-over-day. Despite of these, the markets of ultra-slim PCs (Ultrabooks, MacBook Air and MacBook Pro) are expected to set forth an explosive growth in the forthcoming years. Last year, just 3.4 million ultra-slim PCs were shipped globally, but according to a market research firm–DisplaySearch–, the figure is expected to reach 65 million by 2015.
The demand for notebook PCs are continuously declining, while Tablet PCs is showing ‘an increasing trend’ in terms of shipments; Tablet PCs shipments is expected to surpass ‘Notebook’ PCs shipments by 2016. At present, ultra-slim PCs are being offered at the premium price and they are quite similar in functionality compare to standard notebook, and that’s why, the adoption of ultra-slim PCs is quite low.
Intel has spent a hoard of cash on Ultrabook market campaign, but its endeavor seems flat so far. The main hurdle for Ultrabook PCs is its price, which starts from US $600, but most of the Ultrabook devices cost US $1000 or more. On the other side, smartphone and Tablets are available at the very affordable price with remarkable functionalities.
Just a few months before, we showed off that Tablet shipments will reach 107.4 million units by the end of this year and Apple will account for 62.5% of total Tablet market share. Tablet shipment is expected to surpass 142.8 million units by 2013 and 222.1 million figure by 2016.
On the contrary, shipments of Ultrabook PCs are expected to hit just 10.3 million in 2012 and more than half of shipments will take place in Q4 of this year. Of course, the sales of Ultrabook PCs have been quite disappointing since last year.
However, PC industry is yet to create a kind of buzz and excitement among customers through Ultrabook. It’s speculated that the advent of Microsoft’s Windows 8 OS this month would boost the sales Ultrabook PCs. Now manufacturers are focusing on more innovation related to PC devices (ultra-slim) and they are also concentrating on how to reduce the price of the devices.