Nowadays, smartphones and Tablets have become one of the favorite on-the-go devices. The smart devices (smartphone and Tablet) play crucial role on people’s lifestyle, and users’ dependency on the devices are gradually increasing day-over-day. According to a new custom study (conducted by comScore and commissioned by Expedia) , traveler are more likely to use mobile devices for planning, researching and booking for their travelling trips. Interestingly, one in every ten dollars spent online is involved on mobile devices. Of course, marketers (those are ripe to target travelers) need to focus on adding mobile into their marketing mix.

Now, travelers often use their mobile device for researching and planning the trips; 48% travelers use Tablet or smartphone to plan their trip,  while 44% use the device for next trip in the future. Of course, mobile devices are quite lucrative in finding destination and information related to it. The study reveals that 86% of mobile planners (those plan for trip after researching on their mobile phone) know about their destination very-well.

However, 47% of travelers rely on friends and their family members for opting destination for travelling trip, whereas 40% finds out after hearing Online Travel Agencies (OTAs). In addition to these, ‘deals and promotions’, ‘photos of locations’ and ‘others’ suggestion’ also help travelers to opt their destination. More importantly, 64% of travelers decide their destination after finding attractive deals, while 55% decides on the basis of photos of the locations and 38% decides after other’s recommendation.

Travelers are comfortable with making purchases on their mobile devices. The survey has reported that 61% of travelers (those have Tablet) have made a purchase on their Tablet in the last six months, while the figure is little low (51% ) on smartphone. In other words, Travelers those are having Tablet are more likely to make purchases on their gadget compare to those are having smartphone. Moreover, 90% of travelers (having Tablet) booked for travel trip through their Tablet, whereas 80% of travelers (those own smartphones) booked from their device. In simple words, Tablet is more beneficial for marketers compare to smartphones. But smartphone owner base is quite higher than Tablet users base and this is the main reason, why marketers need to focus equally on both the platforms.

It has been noticed that 44% of travelers those continue to plan their travel on their mobile device, of these 44% use an app. Furthermore, travelers (those who own smartphone) use to book travel trip through their device due to accessibility (43%), ease of use (35%) and app availability (33%) purposes. Indeed, marketers require to develop their own mobile app in order to provide better user experience.

Of course, advertiser could leverage over ‘accessibility’ and ‘ease of touchscreens use’ to create effective mobile ad solutions. With the steady growth of mobile adoption and content consumption, one-third of mobile device owners use to plan their trips while they are on-the-go. Anyway, marketers need to focus on mobile platform in order to generate more dollars.

  • Payments through molbie :The cell phone has revolutionized the way that we operate and live our lives. Starting as a simple communication tool it has evolved into being our calendar, instant messaging device, camera, Internet browser and everything else you can think of. But did you know cell phones are primed to take over our primary payment vehicle as well? In countries such as Japan and Korea, it is already possible to pay for vending machine purchases, groceries and even airline tickets by using your cell phone.The latest trend in molbie payments is a new service from Paypal Mobile that even allows consumers to send payments to others, purchasing items from select retailers, or donating money to charities by punching a short code text into your cell phone. Services such as these give consumers the feel of a molbie wallet where cash, credit cards or even wallets are quickly becoming a thing of the past. But what are molbie payments and how do they work?Mobile payments is the process of using your cell phone to make everyday purchases that normally would would require cash or a credit card. Mobile payments are already becoming part of our lives when you think of current offerings like music, video, ringtones, online game subscriptions, wallpapers or any other digital good. However, despite this service reaching world-wide acclaim in developing countries and all across Europe it has yet to break into America. You would think in a country as hungry for instant gratification as we are this option would be a no-brainer, but the are a number of reasons why we have failed to embrace molbie payments.Mobile Payment Challenges:First off, changing the existing payment infrastructure in the United States would be an expensive enterprise, especially for merchants. Another problem is infrastructure support. Mobile payments cannot work if at least one party involved is not connected to the same back-end server that can be quite expensive to implement. Plus, in America people have much more access to personal computers and back accounts. In less developed countries, however, a person can use his or her cell phone for both of these services, making it a far more convenient technology. And one of the main reasons for the lack of molbie payment supremacy in the United States is poor reliability.Just like we have all experienced before, text messages can easily fail or messages can get lost altogether. Think if you were making a mortgage payment on your cell phone and it didn’t go through or the message was lost. Plus there is always the problem of slow connection speed. If your messages are moving slowly it could take hours for a transaction to go through causing delays that most people aren’t willing to accept. And probably one of the biggest concerns is security. What’s stopping someone from stealing your phone and going on a shopping spree and stealing all your money? Even with the protections of pin codes and fingerprint authorization, there is still a level of concern. However, it is fair to point out that molbie payment is in its infancy right now and still feeling its way out. But there is no doubt that it is definitely on the rise.The Pay OffMobile commerce, including molbie payments and molbie banking is predicted to grow exponentially in the years to come. According to the 2006 report, “Mobile Commerce: Dealing with the Devil in the Details,” molbie payments will be worth 55 billion in 2008.There are around 43.1 million molbie payment users currently and it is estimated to grow by 70 percent to 73.4 million by the end of 2009. According to global research firm, Gartner, there will be more than 190 million molbie users by the end of 2012.Mobile payments, although somewhat risky and unproven, without doubt has some serious advantages. The ability to pay utility bills, shopping bills, purchase movie tickets, insurance premiums, and not to mention the ability to perform bank transfers all with your cell phone is an exciting proposition. Once this technology tightens up on its security issues and becomes more safe and reliable, it will turn into a major 21st century convenience that is here to stay for the long term.

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