Mobile Guarantees Success : A Whopping 59% Of Shopping Traffic To Retail Websites In The U.S. Is Through Mobile Devices [REPORT]

Must Read

WhatsApp Might Lose 60 Million Indian Users Post Updated Policy Changes, New Survey Reveals!

The Facebook-owned instant messaging platform’s decision to update their privacy and terms of service brought about a...

Uber and Ola In Hot Water: India Authorities Launch Fresh Probe!

The Directorate General of Goods and Services Tax Intelligence (DGGI) sent a summons to Uber and Ola...

Happy B’Day Gordon Moore: One Of The Founding Fathers Of Silicon Valley

Gordon Earle Moore co-founded the paramount Intel Corporation (NASDAQ: INTC) with Robert Noyce in July 1968, which is worth $204.16...

The most anticipated shopping season has nearly begun as a majority of retailers across the globe have started advertising in full swing and offering attractive deals and offers to customers. A combined 14-17% growth (for 2013) this holiday season, for the desktop e-commerce and mobile commerce compared to 2012, has been predicted by comScore. Promotional shopping days like Black Friday, Cyber Monday and Green Monday are expected to turn most of global retailers into instant millionaires or billionaires. The key trends likely to be observed for the 2013 shopping season are – an increasing usage of Smartphones & tablets along with Sit-Back Shopping, and Showrooming.

M-commerce Revolutionizes Shopping Trends In The U.S

Increasing usage of Smartphone and tablets has created a revolution in the shopping behavior of consumers and the trend is now shifting towards the m-commerce arena, significantly outpacing e-commerce. More than 50% of Internet users in the U.S are accessing the web using more than one device. Mobile referral traffic rate through Facebook Inc. (NASDAQ:FB), spiked up by a whopping 253% during September 2013. Nearly 1/3rd of the average retailer’s monthly traffic is from mobile devices hence it is important to adopt a mobile first strategy for all retailers or brand owners.

average time spent on smartphone in retail category

If we consider the total time spent (in minutes) by consumers in browsing through retail websites, the traffic on Smartphone outplays desktop and tablets, as the shopping season is approaching closer. The percentage of mobile traffic rose up to 44% in September 2013 which is a 7% surge from the stats recorded in February 2013 (37%). Comparatively, desktop usage dropped from 49% in February 2013 to 41% in September 2013. Although, the tablet usage was significantly lower compared to Smartphone, the average amount spent by a tablet user per device was 20% more than the Smartphone user.


An effective mobile strategy is essential for growing retailers’ market shares and reaching customers who are mobile addicts and love shopping from their home or their comfort places. Retail brands must focus on providing incentives which consumers are looking for like discount offers, free gift hampers or free shipping through attractive loyalty programs. Price is a decisive criteria which affect’s consumer’s buying decisions. Hence retailers must fix the optimum price after studying deals offered by various other competitors.

M-commerce Up Surge Accounts For 15.1% (On An Average) Of Shopping Across Different Categories!

About one-third of the average monthly traffic for top retailer’s site now comes exclusively from mobile devices, such as Smartphones and tablets. The m-commerce arena which is expected to cross $31 billion mark by 2016, is booming and is affecting the shopping behavior of consumers. The latest screen size of mobile and tablet devices are now in the comfort range of users to shop or browse through any e-commerce or shopping site.

M-commerce trend variation across categories

If we analyse the trend across different categories, in case of Video games and accessories, shopping through Smartphone and tablets accounted for a 26% share when compared to 24% (Smartphone and tablet) in case of toys and hobbies. Consumers who love to shop for computer hardware and consumer electronic goods, used desktop more with a share of 93% and 90% respectively. Similar trends were observed in rest of the categories although future trend is likely to sway totally in favor of mobile devices.

Showrooming, the latest trend followed by most of the price sensitive customers, is a practice of examining a merchandise or a product in a traditional brick and mortar retail store without purchasing it, but then shopping the same product online to find a lower price. Usually, the prices offered for consumers in retail stores are higher than online store as it involves a series of commissions for a chain of middle members, agents and various forms of mediators. Many retailers try to compete with online brands by slashing their own prices or by offering incentives like extra warranty periods or free service for a duration longer than the one offered by an online counterpart.

Nearly 76% of consumers indicate that they showroom “sometimes”. Smartphone and tablet users who generally follow their brands on miniature devices are well aware of various prices and offers provided by online stores and such users need extra incentives or mouth watering deals to be offered by retail shop owners.



Please enter your comment!
Please enter your name here

Latest News

Snapchat Spotlight: A New Way for Creators to Earn Money

Short-form video applications have increased overwhelmingly in popularity in recent times. The surge in this format of...

COVID-19 Unemployment Leading To Ageing Indian Workforce, CMIE Reports

The latest data shared by the CMIE aka Centre for Monitoring Indian Economy has highlighted a huge red flag.

The Slip-Ups Keep On Coming: WhatsApp Web Users’ Mobile Data Leaked On Google

As the developments have unfolded over the past week, the clock for WhatsApp seems to be ticking with every passing minute and...

Trump Administration Has Landed Its Final Blow On Chinese Companies: Xiaomi Blacklisted!

In its recent move to safeguard national security, the United States’ Trump Administration has decided to go after China’s second-biggest smartphone marker...

Huawei Is Gunning For Acquiring A Fifth Of Android’s Userbase With Its Own HarmonyOS!

After Google’s ban on Huawei in 2019, the Chinese-origin tech company is all set to roll out HarmonyOS later in 2021 as...

Battle Lines Are Drawn: Qualcomm’s Latest Acquisition to Challenge Apple, Intel

The quest to gain supremacy creates a butterfly effect for sure. With the challengers and the champion pulling out all stops to...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This