Mobile Guarantees Success : A Whopping 59% Of Shopping Traffic To Retail Websites In The U.S. Is Through Mobile Devices [REPORT]

Must Read

Net Worth Of Jeff Bezos Is More Than Combined Net Worth of India’s Top 10 Richest People!

Jeff Bezos and the phrase 'World's Richest Person' has become synonym to each other. But after the...

Search Engine Optimization In Digital Era: Look Beyond Traffic

Search engine optimization, aka SEO, plays a vital role in today's online world, especially if it's about...

After Banning Apps, India To Clamp Down On Startup Investments From China

The recent border conflict between India and China has led to the Indian Government to actively take...

The most anticipated shopping season has nearly begun as a majority of retailers across the globe have started advertising in full swing and offering attractive deals and offers to customers. A combined 14-17% growth (for 2013) this holiday season, for the desktop e-commerce and mobile commerce compared to 2012, has been predicted by comScore. Promotional shopping days like Black Friday, Cyber Monday and Green Monday are expected to turn most of global retailers into instant millionaires or billionaires. The key trends likely to be observed for the 2013 shopping season are – an increasing usage of Smartphones & tablets along with Sit-Back Shopping, and Showrooming.

M-commerce Revolutionizes Shopping Trends In The U.S

Increasing usage of Smartphone and tablets has created a revolution in the shopping behavior of consumers and the trend is now shifting towards the m-commerce arena, significantly outpacing e-commerce. More than 50% of Internet users in the U.S are accessing the web using more than one device. Mobile referral traffic rate through Facebook Inc. (NASDAQ:FB), spiked up by a whopping 253% during September 2013. Nearly 1/3rd of the average retailer’s monthly traffic is from mobile devices hence it is important to adopt a mobile first strategy for all retailers or brand owners.

average time spent on smartphone in retail category

If we consider the total time spent (in minutes) by consumers in browsing through retail websites, the traffic on Smartphone outplays desktop and tablets, as the shopping season is approaching closer. The percentage of mobile traffic rose up to 44% in September 2013 which is a 7% surge from the stats recorded in February 2013 (37%). Comparatively, desktop usage dropped from 49% in February 2013 to 41% in September 2013. Although, the tablet usage was significantly lower compared to Smartphone, the average amount spent by a tablet user per device was 20% more than the Smartphone user.


An effective mobile strategy is essential for growing retailers’ market shares and reaching customers who are mobile addicts and love shopping from their home or their comfort places. Retail brands must focus on providing incentives which consumers are looking for like discount offers, free gift hampers or free shipping through attractive loyalty programs. Price is a decisive criteria which affect’s consumer’s buying decisions. Hence retailers must fix the optimum price after studying deals offered by various other competitors.

M-commerce Up Surge Accounts For 15.1% (On An Average) Of Shopping Across Different Categories!

About one-third of the average monthly traffic for top retailer’s site now comes exclusively from mobile devices, such as Smartphones and tablets. The m-commerce arena which is expected to cross $31 billion mark by 2016, is booming and is affecting the shopping behavior of consumers. The latest screen size of mobile and tablet devices are now in the comfort range of users to shop or browse through any e-commerce or shopping site.

M-commerce trend variation across categories

If we analyse the trend across different categories, in case of Video games and accessories, shopping through Smartphone and tablets accounted for a 26% share when compared to 24% (Smartphone and tablet) in case of toys and hobbies. Consumers who love to shop for computer hardware and consumer electronic goods, used desktop more with a share of 93% and 90% respectively. Similar trends were observed in rest of the categories although future trend is likely to sway totally in favor of mobile devices.

Showrooming, the latest trend followed by most of the price sensitive customers, is a practice of examining a merchandise or a product in a traditional brick and mortar retail store without purchasing it, but then shopping the same product online to find a lower price. Usually, the prices offered for consumers in retail stores are higher than online store as it involves a series of commissions for a chain of middle members, agents and various forms of mediators. Many retailers try to compete with online brands by slashing their own prices or by offering incentives like extra warranty periods or free service for a duration longer than the one offered by an online counterpart.

Nearly 76% of consumers indicate that they showroom “sometimes”. Smartphone and tablet users who generally follow their brands on miniature devices are well aware of various prices and offers provided by online stores and such users need extra incentives or mouth watering deals to be offered by retail shop owners.



Please enter your comment!
Please enter your name here

Latest News

How People Set Their Passwords: 123456 Is The Most Common One [STUDY]

Do you know why hackers quickly gain access to your system or online accounts? 

Will The Ban On TikTok Be Revoked?

The ban on TikTok is the talk of the town. All hell broke loose for Tiktok when the popular short-form video platform...

Global 5G Chipset Market: $22.41 Billion By 2026, Driven by 5G Smartphones

As the world has started shifting from 4G to 5G era, the global 5G chipset market has started attracting the eyeballs of...

Launch Of JioMeet Will Make Zoom To Be The 60th Chinese App To Get Banned In India?

Today as soon as the launch of JioMeet was formally announced by Mukesh Ambani, the frontman of Reliance Industries, people quickly found...

Intel Invest in Jio Platforms: A Chance For Redemption In The Smartphone Market?

If you thought Mukesh Ambani was finally going to stop the stake selling spree in Jio Platforms after RIL was recently announced...

With The Launch of JioMeet Reliance Sets Its Eyes On Video Conferencing Market!

The race to dominate the video conferencing market has just become more interesting. As we are going through the...

In-Depth: Dprime

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

Fantastic 4: Four Day Work Week A Flashpoint Of Innovation?

It has been an idea that has been mooted by many, perhaps also somewhat sceptically. From being a dark horse to becoming...

TikTok Is Facing The Wrath Of People Who Love It The Most

Ever since the popular social media app TikTok entered India, it has been growing very aggressively in terms of users. Within a...

More Articles Like This