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71% Of Smartphone Owners Research Products On Their Mobile Handset: [Study]

Smartphone is now more than a ‘calling and texting’ device. As smartphones are spreading out, with similar fashion, mobile searching, shopping and payment are now becoming a part of our daily life. A study conducted over 2,000 respondents in the U.K, Germany, France and Sweden by a market research firm—Tradedoubler— to understand the commercial behavior of smartphone owners has revealed that...

Why Users Are Still Reluctant To Do Shopping Through Mobile Handsets?

Demand of Smartphone is continuously increasing year-over-year and it’s expected that sales of the device will surpass one billion figure by 2014. Users are more relying on their mobile devices for product search and verification. Despite of this, users are reluctant to do shopping through their mobile devices. Indeed, it’s true. A research analysis firm—Nielsen—has reportedly stated that just 7%...

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