In spite of $16.9 Billion Potential Market In 2012, Social Media Is Still Far From Promising Revenue Model

Must Read

Can CBD Gummies Be Beneficial For College Students?

College students often feel more pressure than they have ever—or will ever—feel in their entire lives. Many...

Will Google’s Move To Delete 2,500 YouTube Channels Add Fuel To The Fire With China?

The US-China trade war has started rearing its ugly head. Both sides are now turning to extreme...

India Enterprise IT Spending To Reach Rs. 1,910 Billion In 2012: Manufacturing And communication Industry To Drive The Growth

Manufacturing and Communication Industry is expected to drive the overall growth in the years to come. Sectors like Education,...

It’s important for the business professionals and tech giants to be up to date about the social media market and its overall revenue. The social media revenue is expected to touch $16.9 by the end of this year.

Social media revenue:

According to the report by Gartner, the social media revenue is expected to reach $16.9 billion in 2012, up 43.1% from the previous year revenue of $11.8 billion.

The main source of Social media is of-course the advertising, which is further expected to lead the social media revenue. The social media ad revenue is forecasted to reach $8.8 billion this year and the social gaming revenue is expected to touch $6.2 billion by the end of this year.

Advertisements

Gartner also expects revenue of $278 million from subscriptions in 2012.  But what happened to the rest of the expected revenue?

social media

Ms. Gupta – Analyst at Gartner, said:

“The biggest impact of growth in social media is on the advertisers. Social media sites should deploy data analytic techniques that interrogate social networks to give marketers a more accurate picture of trends about consumers’ needs and preferences on a customized basis.”

And indeed top social networking sites like Facebook and Twitter are endeavoring to shoot up their ad revenue. Facebook is also trying to increase its ad revenue in the mobile world, other that the desktop ads (non-mobile ads). According to adparlor, Facebook’s mobile ad CTR (click-through rate) is 11 times higher than non-mobile ads (desktop ads) and also CTR on mobile ad campaigns are 15x more than the non-mobile ad campaign.

Most of the marketers are conserving some part of their budget for social media, as it is one of the key way to their business growth.

The raise in the advertising revenue budget spent by the marketers is due to the high number of hours spent on social networking sites by the users worldwide. Over 740 billion minutes is spent on Facebook  each month and over 4 billion YouTube videos are watched every day. This amount of time spent by the users, allows the advertisers to learn the user behavior based on their clicks and posts and accordingly trigger ads on their pages.

Advertisements

And when it comes to games, Facebook with the contribution of Zynga is allowing its users to engage more on games online.

Gartner expects revenue of $16.9 billion by social media, including social media ad revenue, social gaming revenue and revenue from subscriptions. But what happened to the rest of the expected revenue? How will social media revenue manage to touch $16.9 billion mark by the end of 2012?

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

OYO Introduces New Initiatives to Increase Employee Satisfaction

With work from home having become the new norm for most Indian startups due to mandatory social...

Amid Acquisition Talks, TikTok Gearing Up For A Legal Battle!

Desperate times call for extreme measures. The popular short-form video app TikTok has been facing unprecedented amounts of backlash from Uncle Sam...

PAN-Aadhaar link: 32.71 Crore Indians Can Now Reap the Benefits

The agenda to link every citizen's Aadhaar card with their PAN card has been on the Indian Government's radar ever since 2017....

When A City Had To Pay Ransom To Cyber Criminals!

While the rapid advancement in technology surely did gift us with newer and more powerful devices, be it smartphones or iPads, it...

Can Twitter’s New Feature Really Make You Feel Safe?

Twitter has been on what seems like a campaign to make the site a place for more meaningful conversations among users. Ever...

TikTok Acquisition: Not A Cake Walk for Microsoft

After President Trump announced an order banning US companies' transactions with Chinese businesses, which is set to come into effect 45 days...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This