Facebook Ads Records More Clicks From Android Than iOS and Blackberry: State Of Facebook Advertising [Report]

Must Read

Google Just Got Super Smart: Launches The Knowledge Graph

If there is one product on the Internet that has had absolutely no competition whatsoever, it is Google Search....

What Everyone Ought To Know About Social Bookmarking

As a marketer, you might be wearing different hats in your startup. Strategizing content, Executing SEO activities, drawing a social media...

E-Commerce Industry In India Worth $13.5 Billion In 2014: Will Cross $16 Billion In 2015

According to the latest report by IAMAI and IMRB International, the eCommerce industry in India reached a value of INR 81,525...

After the Facebook IPO, many analysts have raised questions about Facebook’s mobile revenue and recently Facebook is constantly endeavoring its way to stabilize its ad revenue via mobile as well.

According to the adparlor (Facebook ad campaign handler), ‘Facebook ads’ record higher CTR (click-through rate) via Android devices when compared to iOS and BlackBerry.

Click through rates (CTR):

Firstly, for those who don’t know, CTR is a way of measuring the success of an online ad campaign. Facebook’s mobile ad CTR is 11 times higher than non-mobile ads (desktop ads) and also CTR on mobile ad campaigns are 15x more than the non-mobile ad campaign. As per Hussein Fazal (adparlor CEO), click-through rate for the mobile ad is 1.32% on average.

Advertisements

average CTR on mobile ads on facebook

image credit: adparlor

Having said that, all that clicks by Facebook users on its ads, cannot be considered to be exact, as there are various other factors regarding the clicks on ads. For instance, users might accidentally click on ads on the mobile.

Clicks on ads are 30% cheaper in the mobile than the non-mobile clicks, which means it’s an invitation for more advertisers towards the mobile world for their ads.

Android has higher CTR than iOS & BlackBerry:

As per Hussein, while an ad is created on Facebook, the advertisers have the choice of triggering ads on the devices that they think is beneficiary.

mobile ad

Android recorded a CTR of 1.23%, which is 62% higher than the iPhone and BlackBerry.

Advertisements

high CTR on Android than iPhone and BlackBerry

Even though the click-through rate is high as compared to the desktop, the real thing that needs to be considered is about how many of them are actually buying the products by clicking on ads via mobile. However, click-through rate actually helps Facebook to gain more and more opportunities by various advertising agencies. The more the click rates, the more likely the firm’s chances of attracting ad companies to tie-up with them.

As more click-through rate was seen in Android devices, which is more than the combined CTR of ads in iPhone and BlackBerry, Facebook might most probably eye on Android users for expanding its mobile ad revenue. Moreover, as the number of smartphone users are increasing globally, especially Android phones and as the clicks are 30% cheaper on mobile for the advertisers, more and more advertisers may warm-up to extend their hands towards Facebook. Eventually this might prove to be a good news for Mark Zukerberg for the mobile ad revenue strategy, but up-to which extent, that is the question.

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

India Processed Nearly 10 Billion More Real-Time Payments Than China In 2020 [Report]

Real-time payments are fast gaining momentum when it comes to popularity! According to e-marketer, in 2020, RTP payment methods were...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one of the...

More Articles Like This