Marketers Conserve Less Than 20% Of Budget Over Social Media!

Must Read

Microsoft Warns Millions of Windows 10 Users, And It’s Scary!

Microsoft’s Windows 10 update worries seem to haven’t stopped even after they started to secretly offer Windows...

Microsoft Study Reveals Indians Have Become Less Digitally Civilised Than The Previous Years!

With the coming age of digital boom in India, more and more people have been gaining access...

Facebook Falls Prey To Coronavirus: Cancels Global Marketing Summit 2020

The deadly Coronavirus outbreak seems to have now become the primary cause of the cancellation of another...
raghuhttp://dazeinfo.com
Industry analyst, crazy about writing, blogging, known for creative thoughts, traveler. Like to go Gaga for video games

Social media has always been an incubator for the marketing strategy, endeavored by many small and large-scale business firms. To accomplish the business strategy, marketers reserve less than 20% of their budget over social media.

According to the emarketer, marketers are setting aside less than 20% of their marketing budget over social sites like Facebook etc, which includes their spending on ads and maintenance of social media presence. Indeed, it is vital for the marketers to spend some percentage of their capital on social media, as social media has the potential to spread the word exponentially.

According to Adage and CitiGroup, about 49.5% of the marketers in the U.S conserve between 1% – 10% for their marketing spending on Social Media. 11.4% of marketers spend between 21% – 30% of their budget on digital media for marketing whereas about 8.5% of marketers spend between 21% – 30% on social media.

Advertisements

But on the other hand 17.2% of marketers spend over 50% of their budget over digital media, which is huge. There is almost a tie between the budget (11% – 20%) spending on social media and digital media of about 19.0% and 19.3% of marketers respectively.

marketers social media budget

 

And not only that, the budget spending on social media by the marketers is increasing as per the B2B and B2C firms. Firms in U.S. are leading when it comes to increase in the budget spending on social media, which accounts up to 25% increase.

There is an increase of 1%-5% on budget spending over social media by about 12% of the U.S companies, whereas 27% of U.S firms spend increased budget of 6%-10% over social media.

As per Adage and Citigroup, 61.3% of marketers feel satisfied with Facebook’s data and analytic tracking. This might further encourage marketers to increase their budget over social media.

increase in marketers budget on social media

Markets spend some of their capital on social media for their marketing strategy and this budget spending on social media is most probably expected to increase in the next year. Having said that, marketer also spend their budget on digital media for marketing, especially the large-scale business companies.

Advertisements

2 COMMENTS

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Apple To Launch A New iPhone On 31st March To Take Competitors By Surprise

A surprise launch of a new Apple iPhone, dubbed as iPhone SE 2, may take place soon....

Paytm And PhonePe Will Spend Jaw-Dropping Amount On Marketing Efforts In 2020

It has recently been reported that Paytm and PhonePe which are leading digital payment companies of India have combined allocated a humongous...

SEO Secret: Meta Description Drives More Clicks Than Title, Reveals Study!

If you are a digital marketer in 2020 or someone who takes a keen interest in consumer behaviour, you’d be shocked with...

Chrome Had More Than 500 Harmful Extensions: Users Beware!

Google is committed to providing a clean, safe and enhanced internet experience through its Chrome browser. In a bid to do so,...

Why Zuckerberg Endorsing A Move That Could Be Bad For Facebook!

Facebook Inc. (NASDAQ:FB) has been under the radar of several governmental institutions and privacy regulators for their overly alarming activities related to...

Microsoft Warns Millions of Windows 10 Users, And It’s Scary!

Microsoft’s Windows 10 update worries seem to haven’t stopped even after they started to secretly offer Windows 10 for free. Despite Microsoft’s...

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This