Another week has come to an end and we are back with the top reports, activities, happenings and debates of the final concluding week of 2013. While Apple Inc. (NASDAQ:AAPL) topped the list of enterprise tablets, the NewsFeed section emerged as the most effective section on Facebook Inc. (NASDAQ:FB) for marketers. Search giant Google Inc. (NASDAQ:GOOG) is slowly turning out – to be evil – for SEO professionals out there, while the Indian e-commerce giant Flipkart is being questioned on the recent investments and is piling up losses.
- Brand marketers on Facebook must burn more advertising dollars on Boost Post than Side Bar Ads to ensure higher returns on investment (ROI). NewsFeed Ads on Facebook drive 44X higher CTR and 5X higher conversion than right hand side ads. Read More
- Looking for a tablet that compliments your business needs? Here is the list of top 5 tablets for the enterprises – Apple iPad and Google Nexus 10 leave Samsung Tab 10.1 behind. Read More
- Nearly 37.3% of the world’s population is on the internet now. But do you know what activities they are indulged in? And how the best internet performers are utilizing their internet time for optimum results? This post highlights activities that occur every 60 minutes on internet. Read More
- What makes internet shoppers click on the Buy Now button on e-stores? The visual presentation holds the key! Nearly 92% of people make a decision to buy a product based on the visual factor associated with social media brand posts. Read More
- Mobile advertisers in India get a better response from mobile website focused campaigns than mobile apps. A latest trend report claims that – in Q3, 2013, 84% of mobile ad impressions were recorded on mobile websites compared to 16% on mobile apps. Feature phone led mobile ad impressions lead the market with a 62% market share against 35% by Smartphones. Read More
- Are you strategizing your online marketing campaigns that are based on organic traffic from Google? Think again! A new report highlights why Google is slowly drawing the curtains on Keywords responsible for sending traffic to your website. Does Google aim to burn your pockets for traffic? Read More
- Indian e-commerce major Flipkart rocked the investment industry by securing the biggest round of funding in India. But the recent exposure of a $45 million loss, which the company has suffered in FY2012 has put a big question mark on its future scalability. This has triggered a debate – Is Flipkart running out of breath? Read More
- Are companies really being sold to social media presence and effectiveness? This report highlights that 45% of companies having 1 billion+ valuation and have 50+ employees managing social media activities. 87% of this staff is responsible for marketing and branding companies on social channels. Read More
- In Q4, 2013, various reports stated that teens in the U.K. and the young population in the U.S. have had enough of Facebook. A few other reports challenged Facebook’s sustainability in the future, due to the unmanaged growth of Facebook – Is Facebook doomed to die or will they stand the heat ? Read More
- The global leader in e-commerce industry – Amazon, has recently announced that the company sold 426 items each second during the recent holiday season. Check this out for more – Read More
