Despite Of Number Of Issues, iPhone 5 Could Amplify Competition In Smartphone Segment

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Apple got 2 million pre-orders for iPhone 5 within 24 hrs of its availability and astoundingly, 5 million units of the device were shipped in first weekend since its launch. Of course, iPhone 5 has now become fastest-selling smartphone of all time despite of facing numbers of challenges related to the ‘Apple Map’ and ‘Wi-Fi’.

The first problem in the device came into the notice with Wi-Fi. A mobile news portal—BGR—reported that when connection attempts were made on new iPhone, it popped up a login screen that displayed Apple’s own website without offering any input or login credentials. When screen disappeared, the devices failed to connect the networks. The problem wasn’t only confined with the open source and secure Wi-Fi networks, but it affected saved networks as well.

Is ‘Scuffgate’ Issue More Serious Than Maps App And Wi-Fi Issues?

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We have already explained the issues related to Apple Map earlier and now, the company has saddled its all efforts to fix bugs. But, the most somber issue is “Scuffgate”; however, former issues could easily be resolved because those are related to software, but scuffs and scratches on the iPhone 5’s anodized aluminum coating can’t be fixed so easily. It’s reported that Apple and its key contract partner Foxconn are contemplating about actions in order to ensure that handsets won’t be scratched during shipping in near future.  It’s also said that Apple has made some serious changes in Foxconn’s facilities to control quality measures taken by factory workers for assembling the iPhone 5.

Despites of these, Apple is still facing challenges of meeting market demands. Indeed, just gathering advanced specifications into the devices would not ensure the success, but the conquest of the device depends upon while all components work together and achieve new level of performance.

Apple Has Raised Bar For Its Rivals

iPhone 5 is quite thin, power efficient and has better performance compare to its predecessor (iPhone 4S). Prior to the launch of new iPhone, it was speculated that Apple would use a larger battery in its latest smartphone due to the reduction in display thickness from in-cell touch. But interestingly, the battery capacity of new iPhone 5 (1,440 mAh) is almost same compare to iPhone 4S (1,432 mAh).  On the other hand, new iPhone is slimmer and thinner than its predecessor. Here, Apple used more advanced technologies and components in order to instate the target of lower power consumption and higher performance.

Apple’s new iPhone 5 has reportedly A6 SoC  dual-core, while some manufacturers including Samsung, HTC and more have already equipped quad-core processor in their smartphones. But the question is here; Is the performance of Apple’s new iPhone vulnerable than any other high-end smartphones? Undoubtedly, iPhone 5 is no way feeble than other existing contenders. In addition to this, it’s also expected that Apple could sell over 135 million units of iPhone this years and of course, iPhone 5 will play a significant role in total shipments .

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As the demand of iPhone 5 is increasing, it’s threatening to some other players like Nokia, HTC, LG, Samsung and more in the smartphone segment. Anyway, Apple is the world’s second largest brand in the market and the company is now leveraging on its brand value.

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