And The Struggle Continues For Google+: India Emerges As The Biggest Contributor

Must Read

Elon Musk Added Over $100 Billion To His Net Worth In Just 1 Year, Leaves Jeff Bezos Behind

Jeff Bezos may the world's richest person in the world but it's Elon Musk who has been...

iPhone 12 Plagued With Serious Problems: Should You Buy It, Still?

A serious problem with Apple iPhone 12, identified recently, is good enough to give a second thought...

Elon Musk Overtakes Bill Gates And Becomes the 2nd Richest Person in the World

It's been a good week for Elon Musk and his electrical vehicle business Tesla. Earlier this week,...

The challenges and tough time is, apparently, not going to reach to and end for Google in social media space. Search giants bet in fastest emerging market Google+ is just not responding as, probably, per management expectations while launching it against Facebook. As per the new data published by GlobalWebIndex, Google+ is failing to fascinate internet users in many countries even after 15 months since it was launched.

According to new data, Google+ has managed to influence only 6% of total internet users of the world’s biggest social media country U.S. which has been the prime source of explosive growth for other online networking sites including Facebook. Though, Google+ has been adopted by more 21% of global internet users – which is just half of Facebook – the active number of Google+ is quite lower than adoption number.

The emerging markets like India and Brazil are the main supporter of Google+ growth. 38% internet users, who logs-in atleast once a month, use Google+ while Turkey, Brazil and China hold 29%, 28% and 25% respectively.

Advertisements

Unfortunately, few of the biggest social medi nations like USA, UK and Japan have next to none influence of Google+ where only 6%, 7% and 5% internet users use Google+. This is really devastating for us and for Google, obviously.

Why So Restlessness For Google

USA and UK are the countries which contribute highest in Google search ad revenue and if Google+ fails to power internet users from these countries soon, it will only be Facebook which will be growing at the cost of Google.

But Google’s trouble doesn’t end here. If you remember Mark Zuckerberg statement in an event recently “we’re basically doing 1 billion queries a day and we’re not even trying. That’s one obvious thing that would be interesting for us to do in the future.”

Google knows pretty well that in coming years social media would hold the grip of search and social activities will have larger influence over search results than ever before.

Facebook Story – Top Players Stand By Top Title

Have a look over Facebook users base and their geographic. U.SA. and U.K. are among top 10 drivers with 54.16% and 52.56% penetration ratio. Mind it, it’s not Internet users penetration, its population penetration which means internet penetration ratio would be higher.

By the end of 2012, U.S. is expected to contribute the highest in digital ad spending; with $39.50 billion U.S. stand at the top along with Japan and U.K. with $9.60 Billion and $8.64 billion respectively. Out of global $107.33 billion digital ad revenue, U.S. and U.K combined are expected to contribute $48.14 billion – 48% of total digital ad spending.

Advertisements

Facebook has already reached to the pockets of big ad investors while Google has got a long way to go. One more important fact which is inevitable to mention that Google+ users spend quite lesser time over the network against Facebook comparatively. Therefore, the influence and engagement of Facebook is much higher, so of Advertisers and ads.

While Google is doing everything possible – and probably something behind the curtain – to have larger active users base from Top advertisement market, but for now the struggle just continues.. ….

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Backed By First-Time Shoppers, Flipkart And Amazon Dominated Festive Online Sales in India

It seems like Flipkart and Amazon squeezed the most out of the month-long festive season in India...

Amazon Gets Slapped With Penalty As GOI Prepares To Tighten The Noose On Ecommerce Players!

In a recent move, the Indian Government slapped Amazon on its wrist for not mentioning the country of origin detail for products...

Facebook’s Past Comes Back To Bite As South Korea Fines Them For 2018 Scandal

The social media behemoth Facebook Inc. (NASDAQ:FB) has once again proved they are the true arch-nemesis of modern-day user-privacy!

Amazon Future Group Dispute Deepens As Singapore Court Turns Down Future Group Plea

The dispute between Amazon and Future Retail is, apparently, far from over anything soon as the Singapore International Arbitration Centre (SIAC) has...

Google Pay Fee On Instant Transfer: An Indication Of Google’s Aggressive Monetisation Strategy?

Google has decided to levy fee on instant payment, starting from the US market. A few days back, Google...

Twitter Account Verification Is Back, But Has it Lost Its Mojo?

Twitterati queue up! As the Twitter account verification process which is responsible for awarding blue badges prepares to...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This