And The Struggle Continues For Google+: India Emerges As The Biggest Contributor

Must Read

Net Worth Of Jeff Bezos Is More Than Combined Net Worth of India’s Top 10 Richest People!

Jeff Bezos and the phrase 'World's Richest Person' has become synonym to each other. But after the...

Search Engine Optimization In Digital Era: Look Beyond Traffic

Search engine optimization, aka SEO, plays a vital role in today's online world, especially if it's about...

After Banning Apps, India To Clamp Down On Startup Investments From China

The recent border conflict between India and China has led to the Indian Government to actively take...

The challenges and tough time is, apparently, not going to reach to and end for Google in social media space. Search giants bet in fastest emerging market Google+ is just not responding as, probably, per management expectations while launching it against Facebook. As per the new data published by GlobalWebIndex, Google+ is failing to fascinate internet users in many countries even after 15 months since it was launched.

According to new data, Google+ has managed to influence only 6% of total internet users of the world’s biggest social media country U.S. which has been the prime source of explosive growth for other online networking sites including Facebook. Though, Google+ has been adopted by more 21% of global internet users – which is just half of Facebook – the active number of Google+ is quite lower than adoption number.

The emerging markets like India and Brazil are the main supporter of Google+ growth. 38% internet users, who logs-in atleast once a month, use Google+ while Turkey, Brazil and China hold 29%, 28% and 25% respectively.

Advertisements

Unfortunately, few of the biggest social medi nations like USA, UK and Japan have next to none influence of Google+ where only 6%, 7% and 5% internet users use Google+. This is really devastating for us and for Google, obviously.

Why So Restlessness For Google

USA and UK are the countries which contribute highest in Google search ad revenue and if Google+ fails to power internet users from these countries soon, it will only be Facebook which will be growing at the cost of Google.

But Google’s trouble doesn’t end here. If you remember Mark Zuckerberg statement in an event recently “we’re basically doing 1 billion queries a day and we’re not even trying. That’s one obvious thing that would be interesting for us to do in the future.”

Google knows pretty well that in coming years social media would hold the grip of search and social activities will have larger influence over search results than ever before.

Facebook Story – Top Players Stand By Top Title

Have a look over Facebook users base and their geographic. U.SA. and U.K. are among top 10 drivers with 54.16% and 52.56% penetration ratio. Mind it, it’s not Internet users penetration, its population penetration which means internet penetration ratio would be higher.

By the end of 2012, U.S. is expected to contribute the highest in digital ad spending; with $39.50 billion U.S. stand at the top along with Japan and U.K. with $9.60 Billion and $8.64 billion respectively. Out of global $107.33 billion digital ad revenue, U.S. and U.K combined are expected to contribute $48.14 billion – 48% of total digital ad spending.

Advertisements

Facebook has already reached to the pockets of big ad investors while Google has got a long way to go. One more important fact which is inevitable to mention that Google+ users spend quite lesser time over the network against Facebook comparatively. Therefore, the influence and engagement of Facebook is much higher, so of Advertisers and ads.

While Google is doing everything possible – and probably something behind the curtain – to have larger active users base from Top advertisement market, but for now the struggle just continues.. ….

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Instagram Reels In India: A Possible Death For The Indian Alternatives Of TikTok?

After the Indian Government banned the popular short-form video app TikTok along with 58 other Chinese-origin apps,...

How People Set Their Passwords: 123456 Is The Most Common One [STUDY]

Do you know why hackers quickly gain access to your system or online accounts?  It's because the passwords are...

Will The Ban On TikTok Be Revoked?

The ban on TikTok is the talk of the town. All hell broke loose for Tiktok when the popular short-form video platform...

Global 5G Chipset Market: $22.41 Billion By 2026, Driven by 5G Smartphones

As the world has started shifting from 4G to 5G era, the global 5G chipset market has started attracting the eyeballs of...

Launch Of JioMeet Will Make Zoom To Be The 60th Chinese App To Get Banned In India?

Today as soon as the launch of JioMeet was formally announced by Mukesh Ambani, the frontman of Reliance Industries, people quickly found...

Intel Invest in Jio Platforms: A Chance For Redemption In The Smartphone Market?

If you thought Mukesh Ambani was finally going to stop the stake selling spree in Jio Platforms after RIL was recently announced...

In-Depth: Dprime

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

Fantastic 4: Four Day Work Week A Flashpoint Of Innovation?

It has been an idea that has been mooted by many, perhaps also somewhat sceptically. From being a dark horse to becoming...

TikTok Is Facing The Wrath Of People Who Love It The Most

Ever since the popular social media app TikTok entered India, it has been growing very aggressively in terms of users. Within a...

More Articles Like This