1.43 Billion Internet Users Will Use Social Networking Sites In 2012 [ANALYSIS]

social media users

Around 2.1 billion users are connected with internet globally and out of which more than 1 billion users visit social networking sites once in a month. Such stats depicts that users’ attraction towards social networking sites has been constant increasing at rapid pace with each passing year. Recently, a study was conducted which reveals that the number of users who will visit social networking sites – once in a month – by the end of this year will be 1.43 billion.

Interestingly, the number of users who will visit social networking sites in 2012 will increase by 19.2 percent compared to 2011. Apart from this, it’s been predicted that 20.4 percent of the overall population will visit social networking sites in 2012. Besides, 23.4 percent and 25.8 percent of the overall population will visit social networking sites by 2013 and 2014 respectively.

“The strength of social networking as a worldwide online activity cannot be understated”. “Worldwide Social Network Usage: Market Size and Growth Forecast”, as said by Debra Aho Willamson, eMarketer principal analyst and author of the new report.


If the growth rate of the users on social networking sites continues in similar fashion – as per above prediction – than by the end of this year one out of five people in the world will be engaged with atleast one social networking site, which could grow further with the ratio of one in four users by the end of 2014.

Among all social networking sites, Facebook plays an important role in nurturing the population of social networking users globally. As, in last one year Facebook users’ growth rate in countries like Brazil, India and Indonesia has been exponential. Also, users’ addiction as well as attraction towards social media titan is increasing steadily as it has better engagement model platform for independent as well as business brands.

In accordance to the graph, it has been found out that U.S. (141 million) will continue it’s legacy as the most populated country on Facebook , followed by India (68.1 million), Indonesia (49.1 million), Brazil (45.4 million) and Mexico (25.6 million) in 2012.

It has also been found that, in 2012, three out of top five global social networking markets are also leading the list of Facebook’s largest marketers; namely U.S., India and Brazil. However, countries like China and Russia – which are quite well placed in internet population – don’t contribute much in Facebook population. China has banned the use of other social networking sites than local but the recent changes in Facebook’s privacy policy may clear the growth path. Therefore, Facebook still has plenty of space to grow as it has many unexplored market to infuse.

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