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US Digital Ad Spending 2018: Facebook Eclipses YouTube To Drive The Growth!

Seems like the revenue juggernaut of Facebook Inc. (NASDAQ: FB) won't be decelerating any sooner, despite the patched scandal-coat it adorns every time! With the recent forecast by eMarketer, digital video advertising in the US is quite above the mark of silver lining and is most likely to shine for a while now. And guess what? Facebook dominates the...

Facebook Inc. (FB) vs Twitter: Who Is Winning Mobile Advertisers And Marketing Dollars [REPORT]

Social Media titan, Facebook is facing one of biggest challenges as large number of its users shifting to mobile platform, and very few of them being patient enough till a webpage loads. The success history of Facebook Inc.'s (NASDAQ:FB) website is not getting translated well on mobile platform.With increasing smart phone penetration, most of the advertisers and marketers are concerned about...

US Mobile Ad Revenue, 2015: Google Accounts For Nearly Half The Piece Of Pie [REPORT]

 The digital ad market, that includes both mobile ads as well as ads that appear on desktops and laptops today, is focused on the two major players, Google In. (NASDAQ:GOOG) and Facebook Inc. (NASDAQ:FB). According to market researcher eMarketer, Google is set to reach about 41.1% of all net US digital ad revenue by the end of the year,...

Social Media Growth 2013 – 2017: Every Forth Person On Planet Use Social Media [STUDY]

Social networking sites have brought millions of users together. It has the power to unite people globally. Online social networks bleed information. Every post created on Facebook, Twitter, Pinterest, leaves a digital footprint. Every time someone else reads or watches it, they add to data trail. According to the last report from eMarketer in 2012, the number of users...

Brands Over Social Media Witness Higher Response From India And China

People in the Asia-Pacific region (India, China, Japan, Indonesia etc) are spending a lot of time over social networking websites and Brands over social media are witnessing higher response rate from specific countries like India and China. More over Asian users like the people in India and China are the most active users of internet.India and China are on...

Twitter: A New Projection For Social Media Ad Marketing[Study]

The latest prediction for Twitter is that it might touch the billion mark in its ad revenue in 2014. According to the latest estimation by Bloomberg, Twitter would cross $1 billion by 2014 in its ad revenue. And if we look back into the past, huge companies like Facebook and Google had taken 6 and 5 years respectively to achieve...

1.43 Billion Internet Users Will Use Social Networking Sites In 2012 [ANALYSIS]

Around 2.1 billion users are connected with internet globally and out of which more than 1 billion users visit social networking sites once in a month. Such stats depicts that users’ attraction towards social networking sites has been constant increasing at rapid pace with each passing year. Recently, a study was conducted which reveals that the number of users...

Online Ad Spending To Surpass Print For The First Time In 2012 [STUDY]

Online advertising is a form of promotion that uses the internet and World Wide Web to deliver marketing messages to attract customers. For the first time in U S history, marketers are projected to spend more online advertising than on traditional form of advertisement - like in print magazines and newspapers.According to a study, released Thursday, US online spending...

Developing Countries To Drive The Growth Of Social Media In 2012 [STUDY]

In last one year social networking sites have registered exponential growth in developed as well as under developing countries. Users, associated with these countries, have helped social networking sites in generating more revenue . Also, Growth rate in developing as well as under developing countries are comparatively higher than developed countries. Recent report highlights that social network penetration rate...

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Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is...

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

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