eMarketers

US Digital Ad Spending 2018: Facebook Eclipses YouTube To Drive The Growth!

Seems like the revenue juggernaut of Facebook Inc. (NASDAQ: FB) won't be decelerating any sooner, despite the patched scandal-coat it adorns every time! With the recent forecast by eMarketer, digital video advertising in the US is quite above the...

Facebook Inc. (FB) vs Twitter: Who Is Winning Mobile Advertisers And Marketing Dollars [REPORT]

Social Media titan, Facebook is facing one of biggest challenges as large number of its users shifting to mobile platform, and very few of them being patient enough till a webpage loads. The success history of Facebook Inc.'s (NASDAQ:FB) website is...

US Mobile Ad Revenue, 2015: Google Accounts For Nearly Half The Piece Of Pie [REPORT]

 The digital ad market, that includes both mobile ads as well as ads that appear on desktops and laptops today, is focused on the two major players, Google In. (NASDAQ:GOOG) and Facebook Inc. (NASDAQ:FB). According to market researcher eMarketer,...

Social Media Growth 2013 – 2017: Every Forth Person On Planet Use Social Media [STUDY]

Social networking sites have brought millions of users together. It has the power to unite people globally. Online social networks bleed information. Every post created on Facebook, Twitter, Pinterest, leaves a digital footprint. Every time someone else reads or...

Brands Over Social Media Witness Higher Response From India And China

People in the Asia-Pacific region (India, China, Japan, Indonesia etc) are spending a lot of time over social networking websites and Brands over social media are witnessing higher response rate from specific countries like India and China. More over...

Twitter: A New Projection For Social Media Ad Marketing[Study]

The latest prediction for Twitter is that it might touch the billion mark in its ad revenue in 2014. According to the latest estimation by Bloomberg, Twitter would cross $1 billion by 2014 in its ad revenue. And if we...

1.43 Billion Internet Users Will Use Social Networking Sites In 2012 [ANALYSIS]

Around 2.1 billion users are connected with internet globally and out of which more than 1 billion users visit social networking sites once in a month. Such stats depicts that users’ attraction towards social networking sites has been constant...

Online Ad Spending To Surpass Print For The First Time In 2012 [STUDY]

Online advertising is a form of promotion that uses the internet and World Wide Web to deliver marketing messages to attract customers. For the first time in U S history, marketers are projected to spend more online advertising than...

Developing Countries To Drive The Growth Of Social Media In 2012 [STUDY]

In last one year social networking sites have registered exponential growth in developed as well as under developing countries. Users, associated with these countries, have helped social networking sites in generating more revenue . Also, Growth rate in developing...
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Latest News

Facebook’s Chasm Of Distrust: An Ever-Deepening Divide

Facebook, the world's most popular social media platform has failed measurably as it is voted as the...
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With 9.8 Million Users Coursera Observes Boom Of Online Education In India

The global outbreak of Covid-19 has changed the lifestyle of people and almost every industry has resorted to online in a bid...

TikTok Oracle Deal: An Eyewash Or Mockery?

On Saturday, within few hours of US Department of Commerce announcing the ban on TikTok that would prevent users to download TikTok...

Apple And Google Are Changing Norms: Go Default with Gmail and Chrome On the New iOS 14

For long Apple iPhone and iPad users are forced to use Gmail and Chrome as an optional service on their devices. The...

Apple Store In India: More Of Disappointment Than Excitement?

Apple has started making moves to strengthen its presence in India. With the launch of Apple online store in India today, the...