Online Ad Spending To Surpass Print For The First Time In 2012 [STUDY]

Must Read

Google Wanted To Acquire Facebook But The Objective Was Quite Concerning!

Can you imagine how powerful Google would have been today if it had access to monstrous amount...

How Video Conferencing Services Are Changing Conference Calls

Video conferencing has become something of a norm during the COVID-19 crisis, but even before the virus...

Microsoft To Acquire TikTok In the US?

The rumours are making rounds that Microsoft may acquire TikTok to keep the popular short video sharing...

Online advertising is a form of promotion that uses the internet and World Wide Web to deliver marketing messages to attract customers. For the first time in U S history, marketers are projected to spend more online advertising than on traditional form of advertisement – like in print magazines and newspapers.

According to a study, released Thursday, US online spending will grow 23.3% to 39.5 billion in 2012. US online ad spending will post growth well above 20% again this year to reach nearly $40 billion, as estimated by the eMarketer.

Double–digit growth is expected through 2014, when US online ad spending will reach $52.8 billion. Online ad revenues should continue to grow over the next half-decade. The study claims that total online investment is projected to hit $62 billion by 2016.

Advertisements

Fast growth has put online ahead of some traditional media, especially print newspapers and magazines. This year, US online ad spending will exceed the total spent on print magazines and newspapers for the first time, at $39.5 billion vs $33.8 billion. And as online shoots up, the print total will continue to inch downward. Marketers are expected to continue cutting their print advertising budgets for the next half-decade, spending $32.3 billion in 2016,10% less that what they invested in print ads in 2011.

Spending on TV promises to be largely unaffected by growing online ad budgets. As internet ad spending rises, so will TV-albeit more slowly, and from a larger base. eMarketer estimates TV will grab $72 billion in US ad dollars in 2016, more than $10 billion will go online.

Overall. It is expected that total media ad spending to grow 6.7% this year to b$169.5 billion. Growth will be in 3% to 4% range for the remainder of the forecast period,with spending reaching nearly $200 billion by 2016. Out of all, online advertisement spending will play a vital role in future projections, appreciation and users engagement towards promotion via advertisements.

2 COMMENTS

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Will You Buy iPhone 12 Pro At US$20,500?

if you are suspecting any typo error here, you are highly mistaken! The price of iPhone 12...

Google Is Shutting Down Google Play Music

Google Play Music will soon be buried in Google's graveyard. The company has announced that by December the service will be completely...

The Lawsuit That Could Force Apple To Exit China Market

It seems like China is now turning up the heat and is ready to take some really hostile measures after being worn...

Global eCommerce Sales to Reach $3.9 Trillion in 2020 [REPORT]

As the coronavirus pandemic has lead healthcare authorities to discourage physical social contact as much as possible, the most popular mode of...

OYO Gets New CEO And Merger To Boost Its Business In Japan

The hospitality industry has been one of the worst-hit due to COVID-19. The pandemic left the sector heavily crippled and forced many...

Microsoft Confirms That Buying TikTok Is On The Cards!

Putting an end to all speculations Microsoft has confirmed that the company is actively exploring options to buy TikTok. The Redmond giant...

In-Depth: Dprime

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

Fantastic 4: Four Day Work Week A Flashpoint Of Innovation?

It has been an idea that has been mooted by many, perhaps also somewhat sceptically. From being a dark horse to becoming...

More Articles Like This