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Are Millennials Today Abandoning Traditional Cable TV For Internet? [STUDY]

time spend on mobile internet overtakes TV
The long-standing keepsake of old media—cable TV—is falling to pieces. And, surprisingly, the one to put the last nail in its coffin is the viewer's new found love for the Internet. As per the survey by Zenith, the internet is finally going to be bigger than TV worldwide. One grim realization to sink in for some, people will be spending more time...

26% Of TV Viewers Go Online To Watch Shows Using Various Mobile Devices [GMIC Series]

It’s not surprising that today’s generation on an average is spending five hours and 16 minutes in front of a screen, but the startling element involved with this fact is that this span of time is spent without even switching on the television sets. These statistics were deduced by eMarketer, a social media research and analysis firm some time...

Twitter’s New Plan: Experimenting With “DVR MODE” For Live Event, TV And More

Social media is very much about keeping up with what's happening right now -- but not everybody consumes live media simultaneously. What happens when you watch a time-shifted sporting event four hours late, but still want to see what your peers had to say in the heat of the moment? Twitter CEO Dick Costolo has an idea: Social Media DVR. Speaking at a moderated panel at the...

Tweets Drive TV Show Ratings !! [Study]

Tweets correlated to TV show ratings
Multi-screening is a well known trend now, especially in Twitter. Twitter users are accepting this site even when they are watching TV. It’s true that Twitter is grabbing TV viewers and ‘dual screen’ are seen extensively nowadays. In addition, TV viewers were 12x more likely to tweet regarding a TV show. And, 66% of its mobile users log in to this site...

Apple Inc To Launch Apple TV In India Next Week With A Price Tag Of Rs 6,600/-

World’s ‘Most Admired Company’ Apple Inc is going to launch Apple TV in India next week. Various version of much appreciated device would be available in India between the price ranges of Rs. 6,600 to 7,900/-.This is the quickest launch ever of Apple Inc products for Indian market. Previously, it used to take quite some time for Apple to...

TV Ads Not To Be Believed: 19% Of Them Believe That Ads Are “Very Exaggerated” [Infographic]

Advertisements are run on almost all form of media. there are many ways to run ads--social media, television and the internet. They also show up in movie intervals as well. Despite of ads showing up everywhere,  does everybody  believe in advertisements? This is the infographic which highlights on few data like, what type of ads increase product purchases and...

Twitter Is Grabbing TV Viewers: They Are 12x More Likely To Tweet About TV Shows [Report]

People are adopting social media in the pace which is not matchable to any other internet trend. A recent survey by Brandwatch says. Its noticed that Twitter users are accepting this site even when they are watching TV. The survey observes how Twitter is grabbing TV viewers and many key points about ‘dual screen’ behaviors were brought to light....

Twitter TV Gets Cozy With Media Companies!

twitter-tv
Surely, Twitter is planning something new to do this year; yes the recent activities of Twitter have proved it’s interested to position itself in the entertainment sector as well. The recent report of Twitter emphasized on tweeting habits of users while watching television in the U.K. Twitter has released a twenty-page booklet (Twitter TV Book) for advertisers on trends...

People Shift To “Multi-Screen” World: 90 % Users Shift To Different Devices To Continue Their Exploration

People around the world have definitely shifted to “Multi-screen” usage. Consumers tend to shift from one screen to the other, in order to accomplish the task. How many of us saw Sachin Tendulkar retirement on a television??  And then quickly switched to Laptops, PC’s, Tablets or Smartphone to Tweet, search, write a blog etc. We are definitely composing, consuming...

Smartphone And Tablet To Eclipse User’s Time Consumption On TV Per Day: [Report]

At the time, it's really very tough for people to rescue themselves from the halo effect of mobile devices especially those who own Smartphones or Tablets. Now, 85% of Smartphone and Tablet users (in the U.S.) are using their device as 'second screen' (using the device while watching TV) every month. In November 2012, Flurry measured more than a trillion...

Television “The King”: 64 % Of Indian Internet Users Get Influenced By It On Purchase Decision!!

From media consumption patterns, to the degree of adoption of various digital behaviors, to involvement in online social networking, the Digital Influence Index measures several key aspects of consumers’ Internet usages.Internet is also greatly  influencing on consumer decision-making – from purchasing goods and services to making choices about politics, healthcare and finance.Definitely, the e-commerce industry is growing globally immense...

Is TV Losing Its Affinity? Monthly 85% Of Smartphone And Tablet Owners Use Devices As “Second Screen” [Report]

Presently, it’s really tough for people to keep themselves away from their smartphones and tablets. It’s pretty much clear that smart devices (smartphones and tablets) have changed the lifestyles of people around the world. Now, they are using the devices as "second screen". Here, the word ‘second screen’ is used for the trend of using Smartphone or Tablet while...

Indian Content Consumption Trend Is Shifting To Smartphone: Should Marketers Focus More On Smartphone Than TV?

India has become one of the most attractive places for smartphone vendors. This time, iPhone 5 is running out of stocks in India just after few days of its launch. According to a study conducted by Google and IPSOS, Indian smartphone users are more attached to their smartphones compare to some other mature smartphone markets including the U.S.A., U.K.,...

Apple’s Stock Price Likely to Reach A Staggering $1,001 [Analysis]

The world's most valuable company is about to get even better and even more valuable. According to an analysis conducted by Topeka Capital Market's Brian White Apple's stock price will reach a whole new level and is heading straight towards the stratosphere, the analysis claims that Apple will see its stock price rise to a staggering $1,001 within 12...

Indian Ad Industry To Grow By 9% In 2012: Expected To Reach Rs. 28,013 Crore

Indian advertisement industry has missed the opportunity of incubated marketing trend as its growth percentage rate had shrink to 8 percent in 2011. Earlier, it was predicted that Indian advertisement industry will grow at the rate of 17% in 2011, but due to global meltdown, inflation and weakening rupee against dollar it has settled down only with 8 percent. Recent study reveals...

Online Ad Spending To Surpass Print For The First Time In 2012 [STUDY]

Online advertising is a form of promotion that uses the internet and World Wide Web to deliver marketing messages to attract customers. For the first time in U S history, marketers are projected to spend more online advertising than on traditional form of advertisement - like in print magazines and newspapers.According to a study, released Thursday, US online spending...

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YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

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