Twitter Is Grabbing TV Viewers: They Are 12x More Likely To Tweet About TV Shows [Report]

Must Read

Billionaire Mark Cuban’s Invaluable Advice for Startups in Crisis!

In an interview with CNBC last week, owner of NBA’s Dallas Mavericks, Mark Cuban, spoke out about...

Switch Off Your Amazon Alexa If You Are Working From Home!

Weeks after the widespread of the coronavirus, countries continue to go into lockdown mode for more weeks...

Zoom iOS App Caught Sharing User Data With Facebook! Are You Using It?

With the growing number of people worldwide now trying to adapt to the ‘work-from-home’ situation amid the...

People are adopting social media in the pace which is not matchable to any other internet trend. A recent survey by Brandwatch says. Its noticed that Twitter users are accepting this site even when they are watching TV. The survey observes how Twitter is grabbing TV viewers and many key points about ‘dual screen’ behaviors were brought to light. The study examined Twitter conversation during 50 of U.K  and the U.S. TV shows.

The study showcased that the viewers were 12x more likely to tweet regarding a TV show and 22x more likely to use the show’s official hashtag when the show was broadcasted, compared to the days it did not air.

Shows which are regularly broadcasted (one like, daily soaps) saw 2x more tweets and 7x more probable to use the hashtag on the day show gets broadcasted, compared to days when it doesn’t broadcasts. On the other side, shows which are telecasted once a week (one such as, BBC question time) see 30x more tweets and average of about 48x more tweets using the official hashtag compared to days it is not telecasted.

Advertisements

It’s observed that TV shows are struggling to get users to use official hashtags when tweeting about their shows, as only 25% of the tweets consists of the show’s official hashtag.

Despite the fact that, programmes of factual/current genre have about 83% of tweets containing official hashtag. And, 35% goes to reality TV shows, 33% and 32% is grabbed by talent shows and daily soaps, entertainment/game shows consist of 23% official hashtag tweets, 16% for sport shows and only 12% for sitcoms.

% of Tv shows which grab official hashtags

It’s also noticed that the U.S. audiences are most probable to tweet, about average of 1.5 times to tweet about shows when compared to the U.K. audiences. Nevertheless, 31% of the U.K. audiences are more probable to use official hashtag in their tweets compared to 12% of the U.S. audiences. In addition, two third percent (63%) increase was observed in tweets about the show including the official hashtag at the beginning of the show.

It’s also mentioned that 64% of viewers used the dual screens on bed while, 27% of them used it on sofa and 6% at their work places.

When analyzed few sample of tweets about random selection of shows to understand what users tweet about a show, interesting findings were drawn; 57% of the user’s tweets was prompted by actions/personalities of a specific character and guests. While, 8% of tweets were anticipated of watching a show in the near future and 7% prompted by plot twists and rest of 7% was driven by people directly quoting from the show itself.

Advertisements

Interestingly, on the onset of the show, 8% increase in the proportion of the negative tweets regarding a show was noticed but, it turned out to the positive conversation tweets after an hour the show ends. On the contrary, 12% of total tweets about the show were filled with emotive/emotions tweets and it hikes to 19% on the days of show’s broadcast. But, positive conversation crawls up to an average of 3% compared to emotive/sentiment during broadcast time.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

The Number of UPI Transactions Plunged Significantly For The First Time Ever!

Since its inception in India, the Unified Payments Interface, aka UPI, has seen an unimaginable amount of...

Zomato Sets Eyes On $10.2 Billion Online Grocery Delivery Market in India

The 21-day nationwide lockdown imposed in India due to the Covid-19 outbreak fueled a massive change in existing consumer behaviour. People have...

Apple iPhone 9 Launch: Not The Date, The Price That Could Turn Heads!

The much-awaited launch of iPhone 9, aka iPhone SE 2, could take place on Sunday, April 5, 2020. Apple...

Ecommerce Players, Including Amazon And Flipkart, To Lose $1 Billion Due To Covid-19?

With India now experiencing a country-wide lockdown for 21 straight days along with the talks of plunging into recession in the near...

Billionaire Mark Cuban’s Invaluable Advice for Startups in Crisis!

In an interview with CNBC last week, owner of NBA’s Dallas Mavericks, Mark Cuban, spoke out about the long-term consequences companies, especially...

The Coronavirus Outbreak Will Change the Business Landscape Permanently!

Make no mistake, the events of the next few days, weeks, and months will have a lasting impact on the global economy...

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This